Search results for "Multichannel"
showing 10 items of 28 documents
Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance
2021
Purpose Using online channels is an opportunity for small and medium-sized enterprises (SMEs) in the manufacturing industry to reach new markets and reduce the dependency on distributors. The challenge remains that of integrating new online channels into existing networks effectively. This paper aims to identify to what extent multichannel integration is enhanced by the innovation capability of manufacturing SMEs and the subsequent influence on their performance. Design/methodology/approach Data were collected by means of a survey aimed at managers of small manufacturing firms in Mexico and were analysed through an advanced partial least squares (PLS) approach via SmartPLS. Findings Manufa…
Electrical connections and driving electronics for piezo-actuated x-ray thin glass optics
2016
Use of thin glass modular optics is a technology currently under study to build light, low cost, large area X-ray telescopes for high energy astrophysics space missions. The angular resolution of such telescopes is limited by local deviations from the ideal shape of the mirrors. One possible strategy to improve it consists in actively correcting the mirror profile by gluing thin ceramic piezo-electric actuators on the back of the glasses. A large number of actuators, however, requires several electrical connections to drive them with the different needed voltages. We have developed a process for depositing conductive paths directly on the back of non-planar thin foil mirrors by means of a p…
Multichannel intra-group coopetition and customer satisfaction
2014
Impact of perceived multichannel retailing integration on multichannel strategy design
2013
Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics
2017
As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as well as their contribution to generate customer loyalty. This study examines whether congruity can help to identify segments of heterogeneous consumers that differ significantly regarding these variables as well as other constructs related to the customer relationship with the retailer. The study attempts to identify which congruity attribute(s) are most relevant for differentiating customers by their loyalty towards the online store, so that …
Axial resonances in the open and hidden charm sectors
2007
13 pages, 2 figures.-- PACS nrs.: 11.10.St, 11.80.Gw, 12.39.Hg, 12.39.Fe.-- ISI Article Identifier: 000249271600001.-- ArXiv pre-print available at: http://arxiv.org/abs/0704.2314
QRouteMe: A Multichannel Information System to Ensure Rich User-Experience in Exhibits and Museums
2012
In this article the QRouteMe system is presented. QRouteMe is a multichannel information system built to ensure rich user experiences in exhibits and museums. The system starts from basic information about a particular exhibit or museum while delivering a wide user experience based on different distribution channels. The organization of the systems’ components allow to build different solutions that can be simultaneously delivered on different media. A wide range of media from touch-screen installations to portable devices like smartphones have been used. The used devices can communicate each others to increase the usability and the user experience for the visitors. Another important featur…
A Multichannel Information System to Build and Deliver Rich User-Experiences in Exhibits and Museums
2011
In this article a multichannel information system to build and deliver rich user experiences in exhibits and museums is presented. The system was designed to use information about a particular exhibit or museum while delivering a wide user experience based on different distribution channels. The overall information is used to build different solutions that can be delivered simultaneously on different media from touch-screen installations to portable devices like smart phones. Moreover, all the devices signed in the environment are able to communicate to each others to increase the level of the usability of the system. A case study and analysis of experimental results are also provided.
Crustal structures of the Sicily orogene along the SIRIPRO seismic profile
2012
Management du consommateur multicanal : Importance de l’intégration perçue de la gestion de la fidélité
2013
La gestion de la fidélité constitue l’une des préoccupations majeures des managers des enseignes multicanal. Comment retenir mes clients multicanal ? Et comment convertir mes shoppers multicanal en clients multicanal ? Telles sont les questions auxquelles ce papier vise à répondre, à travers une étude quantitative auprès de 343 consommateurs multicanal. Les résultats montrent un impact significatif de l’intégration perçue de la gestion de la fidélité sur la confiance dans l’enseigne multicanal et sur les comportements multicanal. Ils montrent également le rôle de l’intégration perçue de la gestion de la fidélité dans le management des consommateurs multicanal. Managing loyalty is one of the…