Search results for "NAV"

showing 10 items of 2523 documents

Omnichannel experience: Towards successful channel integration in retail

2019

According to Deloitte’s (2018) forecast for 2018 many changes will occur in retail markets. The growth of online retailing is continuing, and it is going to have a great impact on traditional retail players. The number of physical stores will decrease, but they will still have important role in retailing. Customer experiences are now more important than ever, and digital technologies will have a key role to the store experience. Consumers are spending more and more time on smartphones relative to other devices. Typically, they conduct searches on mobile devices and make purchase in physical stores (Singh and Swait, 2017). Today, 8% of time spent online is related to shopping (Mander and Jas…

verkkokauppa (verkkoliiketoiminta)vähittäiskauppaChannel integrationbusiness.industryretailchannel integrationomnichannel experienceomnichannel retailbränditOmnichannelbrand experienceomnichannel managementmonikanavaisuusasiakaskokemusBusinessintegrointiTelecommunicationsjakelutietJournal of Customer Behaviour

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The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour

2022

Although showrooming behaviour is a characteristic aspect of modern omnichannel retailing, our understanding of its antecedents remains limited. In this study, we aim to address this gap in prior research by examining how showrooming behaviour is affected by three different kinds of perceived consumer capabilities: general online shopping skilfulness, mobile online shopping skilfulness, and multichannel self-efficacy. The examination is done by utilising data from 1,024 Finnish consumers, which was collected with an online survey in 2021 and is analysed with structural equation modelling (SEM). In summary, we find mobile online shopping skilfulness to have a strong positive effect on showro…

verkkokauppaitseluottamusmyymälätgeneral online shopping skilfulnesskuluttajakäyttäytyminenmobiilikauppamultichannel self-efficacygender and age differencesukupuolishowrooming behaviourostaminenmonikanavaisuusmobile online shopping skilfulnessikädigitaaliset taidot

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Applying Affordances Scale as a Design Method : Case Virtual Reality Course Design

2021

Practitioners including designers and teachers developing Virtual Reality (VR) courses are facing a question regarding the strengths and subject areas in which VR-enriched courses might have the highest potential compared to conventional courses. The present study develops a survey scale to assess and match industry managers’ requirements for skills for working life. The same scale was surveyed among two different groups of higher education students participating in conventional courses and a VR-aided course. The results indicate that the industry requirements were higher than met by the both course types. However, the results highlight a set of skills for which the VR courses have the high…