Search results for "Narrativity"

Isien ja tyttärien kertomuksia yksinhuoltajaperheestä

2014

Audience involvement in creative media for development: Making sense of the semiotic interface

2017

This article explores the role that semiotic communication plays in the generation of narrative affect. It also draws on Suruchi Sood’s concept of audience involvement as being capable of increasing self-efficacy and collective-efficacy, both of which are crucial to behaviour change. It therefore, demonstrates how semiotic tropes are used in creative media narratives to elicit affect and in turn generate authentic audience involvement with the subjects of those narratives, a process which eventually has positive consequences for behaviour change communication. Hence, these narratives fueled by semiotics, become the threshing floor where potential audiences are drawn into pro-social discours…

Keskijohdossa toimivien naisten ja miesten tarinat uristaan korkean teknologian alalla

2014

Responsible fatherhood : a narrative approach

2015