Search results for "ORGANIC FOOD"
showing 2 items of 12 documents
Legitimating the consumption of organic food products by emotions
2016
Besides cognitions, also emotions have an effect to purchasing decisions of the consumers. The impact of emotions to consumption decisions in general has been studied quite extensively but in the field of organic food consumption the previous studies have not taken this view comprehensively into consideration. Because consumers of organic food products seem to legitimate their purchasing decisions by emotions it is important to study what kind of legitimation strategies they use and what kind of factors encourages their consumption. Consumers use the following strategies to legitimate their consumption decisions: authorization, rationalization, moral evaluation, and mythopoesis. Which strat…
Organic food consumption: The relevance of the health attribute
2020
During the last decades, organic food products have become the main sustainable alternative to conventional food consumption. Among the several organic food attributes that consumers recognize in organic food, healthiness has been reported as the primary motivation to buy products certified as organic. The objective of the current study is to assess the relative weight of the health attribute among other recognized organic food attributes. To achieve this aim, a multiple price list (MPL) methodology is adopted to elicit consumers&rsquo