Search results for "Obeya"

THE IMPACT OF VISUAL PERFORMANCE MANAGEMENT ON DECISION-MAKING IN THE ENTREPRENEURIAL PROCESS

2018

Effective decision-making is critical for entrepreneurial success due to constantly changing customer needs. Research has indicated that visual performance management approaches have the potential to improve decision-making during operations in established firms. However, how visual performance management may affect decision-making during the entrepreneurial process has not yet been adequately addressed in the extant research literature. To contribute in filling this knowledge gap, a visual performance management tool called Obeya was adapted and utilised during an entrepreneurial process, and its impact on decision-making during the process was qualitatively explored. The findings indicat…