Search results for "Online"
showing 10 items of 4526 documents
An Experiment with Facebook as an Advertising Channel for Books and Audiobooks
2016
The paper addresses the problem of using social media to promote innovative products available in online stores. Motivated by the fast development of the audiobook market, on the one hand, and the efficiency of social media marketing, on the other hand, we conducted an experiment with a marketing campaign of books and audiobooks on the most popular social networking site, Facebook, and discussed it in the paper. The goal of the experiment was exploring possible differences in FB users’ reaction to FB advertisements of traditional books and audiobooks. The experiment was implemented by using a real Facebook fanpage of a Polish publishing house having its own online bookstore. Results show so…
Verkkomedian ominaispiirteiden arvo asiakkaalle
2015
Mediat elävät murrosta, joka johtuu digitalisoitumisesta ja internetin yleistymi-sestä. Ongelmana on se, että medioiden perinteiset toimintatavat ja asiakkaan kulutustottumukset eivät sovellu yksiin. Asiakas pystyy saamaan tietoa milloin vain ja mistä vain. Perinteisen median toimintatavat eivät pysty vastaamaan tähän tarpeeseen. Tästä syystä mediat ovat siirtyneet vauhdilla verkkoon tar-joamaan sisältöä. Verkossa ongelmaksi on muodostunut kova kilpailu, joka on pudottanut valtavirtauutisten arvon lähes ilmaiseksi. Vaihtoehtojen ollessa laa-jat asiakkaalle ja medioiden väliset vaihtokustannukset pienet, asiakkaat eivät ole olleet valmiit maksamaan mediatuotteista verkossa. Asiakkaan maksuha…
Retoriskie teksta posmi interneta ziņu rakstos
2016
Ziņas ir viena no svarīgākajām vajadzībām ikdienas dzīvē, lai sekotu līdzi pasaules notikumu attīstībai. Ir veikti vairāki avīžu rakstu pētījumi no dažādiem aspektiem, taču maz uzmanības tiek pievērsts retoriskajiem teksta posmiem avīžu rakstos, kas pieejami internetā, tādēļ šī darba mērķis ir izpētīt retoriskos teksta posmus un to attiecīgo soļus struktūru interneta ziņu rakstos un noteikt to lingvistiskās iezīmes. Darba analīzei, galvenokārt tika izmantotas tādu autoru kā Swales (1990)un Bhatia (1993) teorijas. Iegūtie dati tika analizēti, izmantojot kvalitatīvā pētījuma metodi ar kvantitatīviem elementiem. Analīzei tika izvēlēti divdesmit BBC biznesa interneta ziņu raksti. Pētījuma rezul…
Prezidenta Džo Baidena inugurācijas dienas tiešsaistes ziņu multimodālā analīze
2022
Amerikas Savienoto Valstu prezidenta inaugurācija ir viens no visvairāk dokumentētajiem notikumiem pasaulē, kuru plaši apraksta tiešsaistes mediju avoti. Ņemot vērā notikuma nozīmi un tiešsaistes ziņu lomu informācijas nodošanā mūsdienās, šī pētījuma mērķis bija parādīt lingvistisko un vizuālo līdzekļu integratīvo lomu nozīmes veidošanā, attēlojot Amerikas Savienoto Valstu prezidenta Džo Baidena inaugurāciju kā svarīgu notikumu tiešsaistes ziņās. Lai sasniegtu izvirzīto mērķi, tika apkopots un analizēts ziņu rakstu korpuss, kas publicēts dažādās starptautiskās ziņu vietnēs, izmantojot lingvistisko un vizuālo līdzekļu modeli un multimodālo diskursa analīzi. Rezultāti atklāja, ka izmantotie v…
Vardarbības attēlojums elektroniskajās ziņās
2020
Tā kā mūsdienu sabiedrībā vardarbība ir nopietna sociāla problēma, tās atspoguļojums ziņās ir svarīgs. Cilvēki vēršas pie ziņām, meklējot jaunu informāciju, un viņu viedoklis bieži veidojas ziņu iespaidā, tādējādi tas, kā vardarbīgas darbības tajās tiek aprakstītas, ietekmē sabiedrības izpratni par vardarbību. Tāpēc pētījuma mērķis bija izpētīt diskursīvas operācijas, kas mazina vardarbību, un to atrašanās vietu ziņu rakstos par Greisas Milleinas slepkavības tiesas procesu. Diskursa analītiskā metode tika izmantota, lai noteiktu ziņu rakstu funkcionālos elementus, un atklātu diskursīvas darbības, kas mīkstina vardarbību. Deskriptīvā metode un kontentanalīze tika izmantotas, lai iegūtu dziļā…
L'AFFAIRE EXPEDIA DECISO DALLA CASSAZIONE FRANCESE: UNA OCCASIONE DI RIFLESSIONE SU GIURISDIZIONE E DIRITTO APPLICABILE NELLE CONTROVERSIE CON LE PIA…
2021
The essay analyzes the French case law related to the matter of wheater the clauses of jurisdiction and applicable law in a contract between an online platform and its affiliated economic operators is binding and enforceable also against the Ministre de l’économie et des finances in the context of an action based on cross-border practices restricting competition, such as those repre- sented by the imposition by Expedia of the Most Favoured Nation’s clause to its affiliated hotels.
Tracking oneself for others: communal and self-motivational value of sharing exercise data online
2021
Self-tracking is increasingly popular in recreational sport. Leisure sports practitioners use wearable devices that are connected to online platforms to record, analyse, and share their exercise data. While doing that they interact with a digital system, with themselves, and with peers. This paper examines social-communicative aspects of self-tracking, and the support that these aspects and their associated practices may provide for physical activity behaviour. Data for the study was collected using an online survey and in-depth interviews with Finnish trail runners. The results indicate that sharing exercise data with others on a regular basis can support physical activity behaviour becaus…
#How Can We Help You?: An Instagram-Based Online Self-Help for Eating Disorders
2023
In recent years, there has been a noticeable increase in online self-help treatments and peer-support programs for eating disorders. The possibility of easily accessing them anytime makes these programs an important support tool and an influencing source for increasing motivation to change. The aim of this work is to describe the #How can we help you? project, its initial feedback received from users, and its future directions. Researchers and clinicians developed an Instagram profile (Dicci Come Aiutarti) based on psychoeducation, aimed at orienting those suffering from a self-reported eating disorder towards clinical care, providing information about eating concerns and related constructs…
The Use of Online Training Tools in Competition Cyclists During COVID-19 Confinement in Spain
2021
COVID-19 confinement has supposed a challenge to the whole wide world, especially in athletes that have frustrated their expectations about training programs and competitions. Specifically, competition cyclists during confinement had lot of difficulties to train due to the need to train outside their homes. However, the increase of online training sessions, or virtual training tools could help to overcome training difficulties due to confinement although there are not studies that analyse the effects of using these types of tools in cyclists. This study aims to test how the use of online training tools in competition cyclists during confinement is related to training frequency and duration,…
Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community
2019
The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechanical Turk from 251 members of an OTC as a sample. The partial least squares method was used to analyse the data. We found that all the variables of the customer value framework, including functional value, hedonic value and social value, were positively related to recommendation intention. In addition, using multi-group analyses, the study found differences between how different customer segments perceive each of the value dimensions and their e…