Search results for "PERSONALITY"

The Influence of the Congruence Between Brand and Consumer Personality on the Loyalty to Print and Online Issues of Magazine Brands

2012

An important development in the theory of brands has been the concept of a brand personality as part of the brand image. The construct of congruence relates the personality of brands to the self-concept of consumers. It is assumed that congruence between the recipient's perception of his or her own personality and his or her perception of the brand personality leads to a higher degree of loyalty. The congruence construct has been proven to be a loyalty-promoting factor in various studies for consumer good brands. Whether the influence of congruence also exists with regard to media brands has, however, not yet been examined. As a step to close the gap, this research explores the effects of c…

Event‐brand transfer in an entertainment service: experiential marketing

2013

PurposeOne of the channels a brand can use to create experiences is events. The brand promoting the event and its sponsors can obtain various benefits in the form of brand image, personality and notoriety. The main aim of this research is to evaluate the effects that experiencing an event has on experience with the promoting brand.Design/methodology/approachThe study analysed the musical event MTV Winter Festival 2010, considering the opinion of 127 attendees to discover the impact of experiencing the MTV entertainment television channel event in three areas: improved brand experience, improved brand personality and increased brand reputation. EQS was used to test the proposed model.Finding…

2021

Autoimmune thrombotic thrombocytopenic purpura (iTTP) is a life-threatening, relapsing disease in which an acquired deficiency of the enzyme ADAMTS13 leads to generalised microvascular thrombosis. Survivors have a high prevalence of depression and impaired cognitive function. The aim of this study was to determine whether life circumstances and personality have an influence on the development and severity of depression and anxiety in iTTP patients and how they impact the quality of life. With validated questionnaires, we examined the prevalence of depression and anxiety symptoms in 104 iTTP patients, as well as parameters of subjective cognitive deficits, quality of life, attitude to life a…

Modelling the evolution of cognitive styles.

2019

Abstract Individuals consistently differ in behaviour, exhibiting so-called personalities. In many species, individuals differ also in their cognitive abilities. When personalities and cognitive abilities occur in distinct combinations, they can be described as ‘cognitive styles’. Both empirical and theoretical investigations produced contradicting or mixed results regarding the complex interplay between cognitive styles and environmental conditions. Here we use individual-based simulations to show that, under just slightly different environmental conditions, different cognitive styles exist and under a variety of conditions, can also co-exist. Co-existences are based on individual speciali…

Exploratory behaviour is not related to associative learning ability in the carabid beetle Nebria brevicollis

2020

Recently, it has been hypothesised that as learning performance and animal personality vary along a common axis of fast and slow types, natural selection may act on both in parallel leading to a correlation between learning and personality traits. We examined the relationship between risk-taking and exploratory behaviour and associative learning ability in carabid beetle Nebria brevicollis females by quantifying the number of trials individuals required to reach criterion during an associative learning task (‘learning performance’). The associative learning task required the females to associate odour and direction with refugia from light and heat in a T-maze. Further, we assessed learning …

Psychometric Properties and a Preliminary Validation Study of the Italian Brief Version of the Communication Styles Inventory (CSI-B/I)

2020

People will typically develop a communication style that tends to be coherent with their own fundamental personality traits. The current debate on communication style acknowledges the construct of adaptive behavior as an appropriate area where to include both the strictly personal aspects and social learning and cultural assimilation, which translate into communicative style as a specific form of adaptation integrating the behavioral and personality perspectives. Due to the lack of instruments in the Italian psychometric scenario to assess communication styles, the present study included the translation and validation of the Italian short version of the Communication Styles Inventory (CSI-B…

Per una teoria delle società di capitali come entità reali: a proposito di un recente libro di Eva Micheler

2022

This paper reviews, for an Italian readership, a book by Eva Micheler that is titled "Company law. A Real Entity Theory".

Effect of inter-individual variability and intraguild interferences on the foraging strategies of seed-eating carabid species

2017

Making a choice requires, implicitly, an investment of time in one behaviour at the expense of an investment in another. Being choosy would increase the risk of losing many food item opportunities to competitors, and is directly in conflict with other essential tasks such as predator avoidance. Individuals are thus expected to adjust their level of choosiness in response to the competition and predation context. The available behavioural ecological theory and the empirical ecology of carabids would suggest that competition and predation interference induces changes in the foraging behaviour of carabid individuals. Carabids typically operate within communities in which competition and predat…

Adaptive Vocational Personality Questionnaire Development and Validation of an adaptive personality questionnaire to analyze the vocational behavior …

2013

This study presents a personality evaluation instrument adapted to the vocational setting: the Adaptive Vocational Personality Questionnaire (AVPQ). The questionnaire was developed and tested in a sample of 2160 university students in the final years of their degree programs. The purpose of the study is to validate the questionnaire, providing evidence about its internal structure and its usefulness for predicting scores on a criterion scale. A confirmatory factor analysis combined with a cross-validation design was used: the exploratory sample (n = 879) helped to identify the model with the factorial structure that best fit the relations among the items. As expected, this model had two rel…

An Evaluation of the Belief in Science Scale

2019

The Belief in Science Scale (BISS) is a unidimensional measure that assesses the degree to which science is valued as a source of superior knowledge. Due to increased academic interest in the concept of belief in science, the BISS has emerged as an important measurement instrument. Noting an absence of validation evidence, the present paper, via two studies, evaluated the scale’s factorial structure. Both studies drew on data collected from previous research. Study 1 (N = 686), using parallel analysis and exploratory factor analysis, identified a unidimensional solution accounting for 56.43% of the observed variance. Study 2 (N = 535), using an independent sample, tested the unidimensional …