Search results for "PERSONALITY"

Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain

2013

This article outlines the findings of a study employing a partial least squares (PLS) structural equation methodology to explore the relationship among advertising and brand personality (BP) dimension of a validated Aaker's model (1997) in the airline business. BP refers to the emotional side of brand image. It is created by all experiences of consumers with a brand. The model was validated using confirmatory factor analysis and the effect of advertising on BP has been tested using PLS. The findings suggest that advertising influences the formation of BP only in the sophistication dimension. These results invite managers in the airline companies sector to develop communication strategies to…

The role of culture and personality traits in board game habits and attitudes: Cross-cultural comparison between Denmark, Germany, and USA

2021

Abstract This study investigated whether variations in personality traits are related to board game usage patterns and attitudes, and whether such associations are expressed differently across countries that reflect different cultural orientations and values. A cross-sectional online survey was distributed among 486 Danes, Germans, and Americans, whose personalities were assessed through the NEO-FFI questionnaire. Participants also indicated their liking levels, attitudes, and playing frequency of board games. Results showed significant associations between personality traits and board game-related attitudes and habits. However, these associations were moderated by culture and primarily pre…

Endorser age and stereotypes: Consequences on brand age

2013

Abstract This paper links findings from research on different age types to branding literature, and adds insight into how to rejuvenate a brand through the use of endorsers in advertisements. The article addresses the yet under-represented value of demographic characteristics of endorsers in affecting brand perception, and introduces the importance of the existence and strength of individual mental images of typical brand users in the process of such association transfers. Based on theoretical perspectives from personality transfer, (social) categorization, imagery, and advertising literature, the study proposes and tests several conditions for which age association transfer from endorser t…

What motivates consumers to teleshopping?

2011

PurposeThe purpose of this paper is to analyze the role of interactivity with television (TV) personalities and audience members as mediating variables between teleshopping genre dependency and teleshopping behavior, and to identify the moderating effects of televiewers' instrumentalist behavior on teleshopping.Design/methodology/approachThe Media Dependency Theory has been used as the conceptual framework of this study to explain teleshopping in terms of the relations of the individual with the teleshopping genre, TV personalities and audience members.FindingsData analysis performed using a sample of 432 Spanish teleshoppers shows that genre dependency has an indirect influence on teleshop…

On congruence between brand and human personalities

2010

PurposeThe purpose of this research paper is to uncover the relations between brand and human personality by identifying brand preferences of consumers with different personality types.Design/methodology/approachBased on the existing literature, 15 propositions are suggested linking Ekelund's DI types as parsimonious proxies of human personality and brand personality dimensions as suggested by Aaker. Propositions were tested through statistical analysis of survey data collected in two stages.FindingsIt was found that consumers prefer brands with personalities that match their own. For example, consumers with Blue DI type exhibit clear aversion from the excitement dimension of brand personal…

2019

The ability to respond flexibly to changing environmental circumstances is a hallmark of goal-directed behavior, and compromised flexibility is associated with a wide range of psychiatric conditions in humans, such as addiction and stress-related disorders. To identify neural circuits and transmitter systems implicated in the provision of cognitive flexibility, suitable animal paradigms are needed. Ideally, such models should be easy to implement, allow for rapid task acquisition, provide multiple behavioral readouts, and permit combination with physiological and pharmacological testing and manipulation. Here, we describe a paradigm meeting these requirements and employ it to investigate th…

Personnalité, stratégies d'approvisionnement et d'appariement chez les Diamants Mandarins (taeniopygia guttata)

2011

In evolutionary biology, phenotypic variation has for a long time been considered as the raw material on which natural selection acts. However, research on the consistency of behaviour led to the development of the animal personality concept during the 1990s. This concept was based on the characterization of traits such as neophobia, aggressiveness, exploratory tendencies and risk-taking behaviour. Since then, several studies have shown that personality can evolve through natural selection and is related to many life-history traits, such as dispersal or anti-predator behaviour.Pairing strategies and foraging strategies are two fundamental components of an organism’s life, but their relation…

Psychometric Properties of an Emotional Adjustment Measure

2007

Item response theory (IRT) provides valuable methods for the analysis of the psychometric properties of a psychological measure. However, IRT has been mainly used for assessing achievements and ability rather than personality factors. This paper presents an application of the IRT to a personality measure. Thus, the psychometric properties of a new emotional adjustment measure that consists of a 28-six graded response items is shown. Classical test theory (CTT) analyses as well as IRT analyses are carried out. Samejima's (1969) graded-response model has been used for estimating item parameters. Results show that the bank of items fulfills model assumptions and fits the data reasonably well,…

Hating among adolescents: Common contributions of cognitive distortions and maladaptive personality traits

2019

The phenomenon of hating is becoming common in adolescence, but it has been rarely investigated. The study aimed to examine the relationships between hating behaviors, maladaptive personality traits, and cognitive distortions, and to explore whether cognitive distortions might intervene in the relationship between personality traits and hating. Method: Participants (200 boys and 202 girls) completed the Hating Adolescents Test (HAT), the Personality Inventory for DSM-5-Brief Form-Children (PID-5), and the How I Think Questionnaire (HITQ). Results: Preliminary results showed significant gender differences in the study’s variables: boys reported higher scores than girls on hating and on cogni…

Patterns of Psychological Responses among the Public during the Early Phase of COVID-19: A Cross-Regional Analysis

2021

This study aimed to compare the mediation of psychological flexibility, prosociality and coping in the impacts of illness perceptions toward COVID-19 on mental health among seven regions. Convenience sampled online survey was conducted between April and June 2020 from 9130 citizens in 21 countries. Illness perceptions toward COVID-19, psychological flexibility, prosociality, coping and mental health, socio-demographics, lockdown-related variables and COVID-19 status were assessed. Results showed that psychological flexibility was the only significant mediator in the relationship between illness perceptions toward COVID-19 and mental health across all regions (all ps = 0.001–0.021). Seeking …