Search results for "PRODUCTS"
showing 10 items of 980 documents
Heterogeneous salt distribution in hot snacks enhances saltiness without loss of acceptability
2013
clef UT: 000318667000026; International audience; Abstract Health issues have led worldwide organisations to encourage the food industry to reduce salt in processed foods. Therefore, different strategies for salt reduction have been investigated. Here, the effect of heterogeneous salt distribution on saltiness perception intensity was assessed to compensate for salt reduction in snack foods. Two models of hot-served baked foods were developed. One model is made of two layers that vary in composition (cream-based and cereal-based layers) and salt (NaCl) concentration; the other one is made of four cream-based layers that vary in salt concentrations. Consumer panels rated the saltiness intens…
Effect of pulsed electric field on Maillard reaction and hydroxymethylfurfural production
2020
Abstract As an emerging nonthermal processing technology, the application of pulsed electric field (PEF) has received increasing attention not only for its capability to inactivate enzymes and microorganisms or to enhance mass transfer during the extraction process but also for its potential to inhibit the formation of chemical contaminants during processing, such as the formation of hydroxymethylfurfural (HMF). HMF is a potential carcinogen to humans that can be produced via the Maillard reaction (MR). Compared with thermal treatment, PEF can minimize the extent of MR, reducing the contents of HMF. However, in some cases, MR and HMR may be promoted, closely associated with PEF conditions a…
Understanding Consumers’ Online Shopping Behavior during the Covid-19 Pandemic – Empirical Research
2020
The COVID-19 pandemic has impacted our daily behavior, from interactions with friends, colleagues, and family, to safety measures and working. Additionally, this pandemic has dramatically changed consumers’ shopping behavior. The purpose of this research paper is to examine the impact of Covid-19 pandemic on consumer behavior. Thus, this paper proposes a new model that incorporates three variables: attitude for online shopping during the COVID-19 pandemic, budget considerations during the COVID-19 pandemic, and future behavioral intention after the COVID-19 pandemic. This study’s main research approach is a quantitative survey and examination using a sample of Romanian consumers. Additional…
Auditoriju uzrunājoša leksika drukātajās reklāmās
2018
Mūsdienās reklāma ir kļuvusi par neatņemamu ikdienas sastāvdaļu. Tā tiek izplatīta dažādās formās un veidos, un sasniedz auditoriju caur dažādiem medijiem. Reklāmas efektivitāte ir atkarīga no vairākiem faktoriem, taču viens no svarīgākajiem elementiem katrā reklāmā ir valoda, jo pareizi noformēts un padots auditorijai vēstījums padara reklāmēto produktu iekārotāku un pārliecina patērētāju iegādāties tieši to. Šī bakalaura darba mērķis ir analizēt leksiku, kas tiek lietota kosmētisko līdzekļu reklāmās, pievēršot īpašu uzmanību vārdiem, kas piesaista auditorijas uzmanību un pārliecina cilvēkus iegādāties produktu. Pētījumā pielietotās metodes ietver sevī literatūras analīzi, drūkātās reklāma…
5-Carbonyl-1,3-oxazine-2,4-diones from N-Cyanosulfoximines and Meldrum’s Acid Derivatives
2020
At elevated temperatures, N-cyanosulfoximines react with Meldrum’s acid derivatives to give sulfoximines with N-bound 5-carbonyl-1,3-oxazine-2,4-dione groups. A representative product was characterized by single-crystal X-ray structure analysis. The product formation involves an unexpected molecular reorientation requiring several sequential bond-forming and -cleaving processes. peerReviewed
Characterizing Web sessions of e-customers interested in traditional and innovative products
2016
Web traffic characterization and modelling is currently a hot research issue. Low-level analysis of HTTP traffic on the server allows one to build adequate traffic models to be used in server benchmarking. High-level analysis of Web user behavior allows one to optimize website structure and develop personalized service strategies. In this paper, analysis of customer sessions in an online store is performed using Web server log data. The goal is to explore possible differences between sessions of customers viewing and purchasing innovative products, and customers only interested in traditional products.
Importance of Strategic Social Media Marketing
2017
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co-created value, to interactively connect brands to consumers, to monitor brand-related discussio…
Cyclodextrins: heterocyclic molecules able to perform chiral recognition (Part II)
2006
The present paper collects the most significant advances appeared since late 1998 up to June 2005 in the field of applications of natural and modified cyclodextrins as chiral selectors, with particular regard for pharmaceuticals and natural products.
Would you fancy a premium five o’clock after the funeral? Application of Terror Management Theory in daily shopping decisions
2018
The present study has investigated how fear-of-death activation affected consumer food product choices. Undergraduate students (N = 130; Mage = 22.7; Meage = 21) differing on the conscious fear of death level participated in this study. The participants were divided into two experimental and one control groups. In first experimental group fear of death was induced by asking the participants to read an euthanasia story, in second experimental group by asking them to picture their own death. All experimental groups filled a fear of death personality measure prior to the experiment. Afterwards, participants had to indicate their usual shopping preferences, by choosing between several standard …
WOULD YOU FANCY A PREMIUM FIVE O’CLOCK AFTER THE FUNERAL? APPLICATION OF TERROR MANAGEMENT THEORY IN DAILY SHOPPING DECISIONS
2018
Przedstawione badanie weryfikowało, jak aktywizacja myślenia o śmierci wpływała na wybory zakupowe produktów spożywczych. W badaniu wzięli udział studenci (N = 130; Mage = 22,7; Meage = 21) różniący się pod względem poziomu świadomego lęku przed śmiercią. Uczestnicy zostali podzieleni na dwie grupy eksperymentalne i jedną kontrolną. Nie aktywizowano myślenia o śmierci w grupie kontrolnej. W pierwszej grupie eksperymentalnej aktywizowano myślenie o śmierci przy pomocy historii o eutanazji, w drugiej zaś poprzez prośbę wyobrażenia sobie własnej śmierci. Grupy eksperymentalne przed przystąpieniem do eksperymentu wypełniały kwestionariusz lęku przed śmiercią. Następnie badani mieli określić sw…