Search results for "PURCHASE"
showing 10 items of 59 documents
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model
2021
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and purchase involvement as drivers of showrooming intention and mobile dependency as a moderator. Data collected via a survey answered by 659 showroomers were analysed using Partial Least Squares (PLS). Results show that value consciousness, purchase involvement, hedonic motivation and social influence explain mobile showrooming intention and mobile dependency moderates the impact of value consciousness on mobile showrooming intention. Our results…
The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps
2020
This paper examines consumers&rsquo
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers
2014
Abstract To better understand consumer decision making processes while purchasing wine it is important to identify which attributes consumers actually rely on and how they perceive and weight them in order to reach a final decision. The aims of the present work were to identify motives underlying wine purchase decisions and to identify consumer segments with different drivers of wine purchase. One hundred and twenty seven Burgundy wine consumers were asked to complete a free listing task. Relevance of each category of elicited terms was estimated by Smith's and Cognitive saliency indices. Hierarchical cluster analysis was performed on individual Smith's saliency indices. In the free listing…
The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Inte…
2019
The aim of this study is to examine the emotions that consumers experience during their online shopping episodes as well as their effects on consumer satisfaction and two types of post-purchase behavioural intentions: repurchase and recommendation intentions. By hypothesising a research model and testing it with the data from 1,786 Finnish online shoppers, which was collected in co-operation with 18 Finnish online stores between September 2018 and December 2018 and is analysed by using structural equation modelling (SEM), the study makes several interesting findings. First, we find positive emotions to have stronger effects in comparison to negative emotions. Second, we also find that where…
Are Facebook brand community members truly loyal to the brand?
2015
Investigates two Facebook brand communities and their relationship with loyalty.Community commitment is associated with community promotion behavior and loyalty.Community promotion behavior is associated with different types of loyalty.User activity in Facebook has little or no effect on brand loyalty. This study examines members of Facebook brand communities and tests the relationships between their commitment to the community and brand loyalty. A conceptual model on the linkages between brand community commitment, community promotion behavior and brand loyalty including attitudinal loyalty, repurchase intention and positive word-of-mouth (WOM) is developed and tested with two samples. Dat…
CONSUMER BEHAVIOR IN THE DIFFERENT SECTORS OF TOURISM
2010
Consumer behavior is a fascinating but difficult subject to research. This statement is particularly relevant in the tourism field, where the decision to purchase by a consumer is of emotional significance. The consumption of tourism products is dependent on discretionary time and income. Thus, much attention has been devoted to determining motives for travel behavior, both in terms of choosing one tourism product over another and regarding the decision to commit time and money to tourism, as opposed to alternative uses of those same resources (Todd, 2001). The holiday that the consumer buys will probably provide the consumer with the major highlight of the year - a chance to escape from wo…
Effect of Pulp Pigmentation Intensity on Consumer Acceptance of New Blood Mandarins: A Cross-Cultural Study in Spain and Italy
2022
One of the current objectives of different citrus breeding programmes is obtaining new pigmented mandarins. This study investigates to what extent consumer preferences, expectations and purchase intention are affected by the appearance of new mandarins, specifically pulp pigmentation intensity. Four hundred consumers from both Italy and Spain (800 in all) participated in the study. In each country, half were informed about the healthy properties of the anthocyanins responsible for red pulp colouration, while the other half were not. Italians more readily accepted new mandarin varieties than Spaniards, which was linked to them being more familiar with blood oranges. In Italy, both slight- an…
L'ÉMOTION ET LA RAISON : L'EFFET MODÉRATEUR DU GENRE SUR LE COMPORTEMENT D'ACHAT EN LIGNE
2018
RESUMEN: A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2c. En este sentido, se propone identificar cómo el valor funcional -representando el raciocinio del consumidor-, el valor simbólico -representando la motivación emocional- y la confianza actúan como antecedentes de la intención de compra en el canal online. A partir de los resultados derivados de una investig…
Rachats d’actions annoncés versus rachats réalisés:une analyse du découplage sur le marché français - Announced share repurchase versus repurchase sh…
2011
(VF)Notre analyse originale porte sur la pertinence des explications des rachats d’actions en confrontant les motivations des rachats annoncés au faible taux de rachats effectifs mesuré sur le marché français. Nous mobilisons les principales explications théoriques des rachats d’actions et nous proposons une étude empirique de plusieurs centaines de programmes de rachats afin de justifier l’intention volontaire des dirigeants de ne pas engager des rachats importants en dépit de ceux annoncés provoquant ainsi un découplage. Nous montrons que certaines entreprises ont une probabilité plus élevée de provoquer ce découplage en rachetant plus faiblement leurs propres actions. Ce sont les entrepr…
Consumption Habits During the Decision Making Process in Tourism
2014
It is crucial for all organizations that activate in this field to research and understand the way in which consumers make decisions and the factors that motivate and encourage tourists to make different purchases. Also, when analyzing a tourist’s consumer behavior, companies must take into consideration: the needs and patterns of the consumers, consumer preferences and requirements, tourism market segmentation, and motivational factors such as cultural, personal, emotional, status, personal development, physical, etc. In this context, this paper aims to examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns that are usually decisive in the de…