Search results for "Paralanguage"
showing 2 items of 2 documents
A multimodal analysis of facework strategies in a corpus of charity ads on British television
2013
Abstract The aim of this article is to carry out a qualitative multimodal analysis of the codification of verbal and non-verbal politeness strategies in a sub-corpus of five charity commercials aired on British television. Brown and Levinson's (1987) verbal politeness strategies are taken as a starting point together with a detailed analysis of facework that is realized through paralinguistic and extralinguistic modes of communication ( Kress and van Leeuwen, 2006 , Machin, 2010 ). In what we have identified as the problem phase of the commercial, our analysis has revealed that advertisers deliberately attempt to create threats to the viewer's positive and negative face by making him/her fe…
EVALUATIVE LANGUAGE IN SPOKEN AND SIGNED STORIES TOLD BY A DEAF CHILD WITH A COCHLEAR IMPLANT: WORDS, SIGNS OR PARALINGUISTIC EXPRESSIONS?
2011
In this paper the use and quality of the evaluative language produced by a bilingual child in a story-telling situation is analysed. The subject, an 11-year-old Finnish boy, Jimmy, is bilingual in Finnish sign language (FinSL) and spoken Finnish. He was born deaf but got a cochlear implant at the age of five. The data consist of a spoken and a signed version of “The Frog Story”. The analysis shows that evaluative devices and expressions differ in the spoken and signed stories told by the child. In his Finnish story he uses mostly lexical devices – comments on a character and the character’s actions as well as quoted speech occasionally combined with prosodic features. In his FinSL story he…