Search results for "Paratext"

Paratextual Prometheus : Digital Paratexts on YouTube, Vimeo and Prometheus Transmedia Campaign

2015

The object of this article is to map correspondences between the literacy of books and the literacy of online video platforms, in order to create common ground between both media and assist transmedia storytellers in the task of exploring video platforms with in-depth knowledge of each textual element surrounding video content. The article proposes a comprehensive categorization and typification of surrounding information in the standard video pages of YouTube and Vimeo, using Gerard Genette’s theory of paratexts as a basic framework. The analysis found that the interplay between paratextual elements, the audience feedback and the absence of endorsement from authors to paratexts created by …