Search results for "Persona"
showing 10 items of 4542 documents
Customer Feedback System : Evolution Towards Semantically-enchanced Systems
2015
The digital economy requires services be created in nearly real time – while continuously listening to the customer. Managing and analysing the data collected about products and customers become very critical. Successful companies must collect data regarding customer behaviour in a sensible manner, understand their customers and engage in constant interaction with them. Nowadays, having a huge data storage capacity, everyone collects data and hopes that it will be useful someday. But, it is frustrating when you do not know whether something useful will come out of it. It is not a problem to collect data, but it is very difficult to analyse it. To utilize the data they collect and analyse cu…
Vertical Software Industry Evolution: The Impact of Software Costs and Limited Customer Base
2013
ContextSoftware systems are commonly used in a variety of industries as a means of automating organizational business processes. Initially, such software is often developed in-house by the vertical organizations possibly with the support of professional IT service providers; however, in many cases, internally developed software is eventually replaced with the software products provided by independent software vendors. These vendors often use license fees to recover their software development investments, as well as to gain some margin. However, if the vendor's customer base for a specific type of software is limited, then either the license fees are too high and hence the customers may pref…
Value Co-Creation and Co-Destruction in Online Video Games : An Exploratory Study and Implications for Future Research
2018
In this empirical study we studied how players of online video games co-create and co-destroy value. From players’ perceptions we identified that value co-creation and co-destruction occur amid themes of giving feedback and building relations. Feedback encourages players but it may also be harmful in the form of verbal abuse. Building relations relates to making friends in general but also on an international level. Building relations also relates to competition that creates a bad spirit. The most intensive interplay between value co-creation and codestruction was found in gaming groups. Gaming groups motivate players to engage in intense gameplay, but at the same time they are resourcedema…
An intelligent learning support system
2017
Fast-growing technologies are shaping many aspects of societies. Educational systems, in general, are still rather traditional: learner applies for school or university, chooses the subject, takes the courses, and finally graduates. The problem is that labor markets are constantly changing and the needed professional skills might not match with the curriculum of the educational program. It might be that it is not even possible to learn a combination of desired skills within one educational organization. For example, there are only a few universities that can provide high-quality teaching in several different areas. Therefore, learners may have to study specific modules and units somewhere e…
Identity Use and Misuse of Public Persona on Twitter
2016
Social media sites have appeared during the last 10 years and their use has exploded all over the world. Twitter is a microblogging service that has currently 320 million user profiles and over 100 million daily active users. Many celebrities and leading politicians have a verified profile on Twitter, including Justin Bieber, president Obama, and the Pope. In this paper we investigate the '‘hundreds of Putins and Obamas phenomenon’ on Twitter. We collected two data sets in 2015 containing 582 and 6477 profiles that are related to the G20 leaders’ profiles on Twitter. The number of namesakes varied from 5 to 1000 per leader. We analysed in detail various aspects of the Putin and Erdogan rela…
Towards enabling privacy preserving smart city apps
2016
Smart city applications are increasingly relying on personally identifiable data. A disclosure of such a data to a platform provider and possible 3rd parties represents a risk to the privacy of the application users. To mitigate the privacy risk, two-layer privacy-preserving platform architecture is introduced, wherein the personally identifiable information is dealt with at the inner layer (executed in a trusted environment), whereas only generic and personally unidentifiable information is made available to the apps at the outer layer of the architecture — e.g., in a form of app-specific events. The essential requirements for the platform are described, and the architectural implications …
Customer Perception Driven Product Evolution - Facilitation of Structured Feedback Collection
2016
Competitive environment not only requires effective advertising strategies from the product producers and service providers, but also to do comprehensive and sufficient analysis of their customers to understand their needs and expectations. Successfully involving customers into a product/service co-creation process, companies more likely increase their future revenue. Customer feedback analysis is widely applied in marketing and product development. Among other challenges (e.g. customer engagement, feedback collection, etc.) automation of customer feedback analysis becomes very demanding task and requires advance intelligent tools to understand customers’ product perception and preferences.…
Choosing a study mode in blended learning
2012
Education providers aim to meet today's education requirements by employing, among other things, education technology solutions that increase flexibility. This has also happened with the master's level mathematical information technology degree directed to adults. In the degree program, lecture videos brought in together with face-to-face teaching provide good opportunities for flexible educational arrangements. Education with the help of videos can be arranged in such a way that students themselves will be able to choose their study mode in accordance with their needs. When students themselves can choose their study modes, many different ways to take advantage of the flexibility provided a…
Looking for Peace of Mind? Manage your (Technical) Debt : An Exploratory Field Study
2017
Background: In the last two decades Technical Debt (TD) has received a considerable amount of attention from software engineering research and practice. Recently, a small group of studies suggests that, in addition to its technical and economic consequences, TD can affect developers’ psychological states and morale. However, until now there has been a lack of empirical research clarifying such influences. Aims: In this study, we aim at taking the first step in filling this gap by investigating the potential impacts of TD and its management on developers’ morale. Method: Drawing from previous literature on morale, we decided to explore the influence of TD and its management on three dimensio…
Social support in the workplace for physicians in specialization training
2018
ABSTRACT When becoming a specialist, learning-through-service plays a significant role. The workplace affords good opportunities for learning, but the service-learning period may also impose stress on phycisians in specialization training. In medical work, social support has proved to be a very important factor in managing stress. Social support may afford advantages also for learning and professional identity building. However, little was known about how social support is perceived by doctors in specialization training. This study aimed to understand the perceptions of physicians in specialization training regarding social support communication in their workplace during their learning-thro…