Search results for "Perspective"
showing 3 items of 1523 documents
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…
“I Like to Keep my Archaeology Dead”. Alienation and Othering of the Past as an Ethical Problem
2019
As archaeologists, we have to deal with the dead, and as David Clarke once said, we like to keep our archaeology dead. From an epistemological perspective, alienation from the dead seems almost inevitable; otherwise, we would only project today’s conditions onto the past. Therefore, the past must be, and must remain, a foreign country. These alienating processes have ethical implications, however, especially when it comes to the study of human remains. In this article, we analyze the structures within the scientific discipline of archaeology that normalize practices, such as the labeling of human bone material during excavations and the object-like display of skeletons in museums. We argue …
Translation ‘going social’? Challenges to the (Ivory) Tower of Babel
2010
The discussion of “turns” or “paradigmatic shifts” which we can witness in the last few years in Translation Studies undoubtedly testifies to the discipline’s increasing establishment and recognition within the scientific community and of the increasing practice of a transdisciplinary research. These shifts also include what has been called the “sociological turn”, which comprises the cluster of questions dealing not only with the networks of agents and agencies and the interplay of their power relations, but also the social discursive practices which mould the translation process and which decisively affect the strategies of a text to be translated. This paper seeks to foreground some of t…