Search results for "Persuasion"

Metonymy in Spanish and American parliamentary speeches: Obama’s State of the Union Address versus Rajoy’s State of the Nation Address

2018

This study attempts to analyze the metonymies used in the Economy section of two equivalent parliamentary speeches: the 2015 State of the Union Address in the US and the 2015 State of the Nation Debate in Spain, which belong to two different debate traditions. The present study aims at answering the following research questions:What metonymies do President Obama and Prime Minister Rajoy use in their American and Spanish parliamentary speeches in an attempt to convince the public of economic victory?What are the similarities and differences between the role of metonymy in shaping public opinion about economic recovery in America and Spain in both speeches?To answer these questions, we use th…

Dimensioni metacognitive nella persuasione

2004

Emocjonalne techniki perswazyjne w blogach kulinarnych

2021

In this paper, we present emotional persuasive techniques that are most often used by well- known authors of culinary blogs. In the introductory part, we refer to the beginnings of gastronomie literaturę and show the development of culinary-related genres, starting from ancient cookbooks to culinary blogs. In the following sections, we discuss the distinguish- ingfeatures of culinary blogs, such as evaluation and emotionalization, as well as persuasive techniques to convince recipients to choose the right blog and recipe: likableness, credibil- ity, creating a community. In the finał part, we conclude that emotional marking and val- orisation of reality are the features that distinguish cul…

La forja de la posverdad en el discurso nacional-sindicalista: «Y» (1938-1945)

2018

In «Y» (1938-1945), the Women’s Section aims to contribute to the implementation of the values of Francoism, influencing the ideas and behaviour of Spanish women through the creation of a post-truth, which legitimizes and ensures the survival of power elites. In this paper, adopting the theoretical perspective of argumentative-persuasive discourse analysis, I will demonstrate how the national- syndicalist discourse creates its post-truth, through some “extra dictione” fallacies, based essentially on two macro-strategies: the negation of reality, and equally, the construction of a positive reality. En «Y» (1938-1945), la Sección femenina pretende coadyuvar la afirmación de los valores del fr…

Psychological Intervention for Increased Motivation Towards Physical Activity and Weight Loss

2020

Resumen Se presenta un estudio de caso con una joven de 22 años (estudiante y entrenadora de baloncesto) que quería motivarse para perder peso y desarrollar hábitos saludables (buena alimentación y ejercicio físico regular). Se utilizó el modelo “La Jirafa de Cantón” como base de la intervención que consta de cuatro partes bien diferenciadas que son: la “cabeza” o meta; el “cuello” o las expectativas x valor; el “cuerpo” o la autoestima, autoeficacia y autoconcepto; y las “patas” de la base que se refieren a las cuatro vías de obtención de información (experiencia directa, experiencia indirecta, persuasión verbal y síntomas psicofisiológicos). El análisis de datos tanto cuantitativos como c…

Self-regulatory efficacy and sources of efficacy in elementary school pupils: Self-regulatory experiences in a population sample and pupils with atte…

2019

In this study, we examined self-regulatory efficacy and sources of self-efficacy (mastery experiences, vicarious experiences, social persuasion and physiological/emotional states) and the relationships between self-efficacy and its sources among elementary school pupils. Two groups were compared: a population sample (PS, N = 1284) and pupils with difficulties in attention and executive functions (AED, N = 61). Data gathered from self-report questionnaires indicated that pupils in the PS group had more positive efficacy beliefs and mastery experiences and fewer negative physiological/emotional states than the AED group. Analyses showed strong connections between sources and self-regulatory e…