Search results for "Political Communication"

showing 2 items of 92 documents

Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018

2020

Due to Instagram’s growing popularity in Spain, politicians have also begun to turn to this social network increasingly more. Accordingly, this paper analyses the visual and textual discourse of 259 posts published throughout 2018 on the personal Instagram profile of Santiago Abascal, the leader of the party Vox. Insofar as he is the Spanish politician with the highest number of followers on Instagram, the aim here is to analyse how he uses this social network in order to identify possible strategies that justify his growing number of followers. In the analysis, special attention was paid to aspects that might have contributed to the (self)presentation of Abascal and the promotion of his pa…

visual communicationinstagramCommunicationmedia_common.quotation_subjectmemesMedia studiesPersonal lifePersonaPopularitylcsh:P87-96lcsh:Communication. Mass medialcsh:AdvertisingPoliticsVoxFraming (social sciences)voxPolitical communicationInstagramlcsh:HF5801-6182SociologyIdeologypolitical communicationPersonally identifiable informationmultimodalitymedia_commonCommunication & Society
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Les élections européennes sur Twitter : premiers constats croisés des campagnes françaises 2014 / 2019

2019

International audience

élections européennescommunication politique[SHS.INFO]Humanities and Social Sciences/Library and information sciencesTwitterpolitical communicationComputingMilieux_MISCELLANEOUSEuropean elections 2019[SHS.INFO] Humanities and Social Sciences/Library and information sciences
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