Search results for "Popularisation"
showing 4 items of 4 documents
Public communication of emerging sciences and technologies. Problems and challenges in the case of nanotechnology
2014
This work deals with public understanding of nanoscience and nanotechnology. Concerns about public attitudes towards both, including a lack of knowledge on the part of the general public, have lead scholars in a number of countries to conduct early studies on the social perceptions of these fields. However, this has not been the case in Spain or Latin America, where studies on the popularisation and public understanding of nanotechnology are almost non-existent. This work has a double aim. First, it seeks to contextualise and explain the Spanish situation in this regard. Second, it aims to communicate the results of a Delphi study involving nanotechnology experts (n=38) and designed to fill…
Journalistic practices of science popularization in the context of users’ agenda: A case study of „New Scientist”
2017
The article includes a discussion of two models which describe contemporary communication processes in journalism: agenda-setting and news value, indicating the need to expand their research tools to include qualitative methods, and merging the analyses of the reception and the message. It also includes indications as to the possibility, or even the social relevance, of the methods for applying those research perspectives to analysing journalism popularising science. Later, I present the results of an analysis of the content of a sample of 500 most read popular science texts available on the New Scientist website. I demonstrate which thematic areas were valued by the readers, and what value…
Tall Tales for a Mass Audience: Dutch Penny Prints and Spanish Aleluyas in Comparative Perspective
2021
Abstract In this article we compare Dutch penny prints with Spanish Aleluyas, focusing on three specific functions of this premodern mass medium: popularising and adapting theatre plays; standardising (folk/fairy) tales; adapting and popularising literary classics. Via these functions we address the discrepancies between the two countries considering the materiality of the penny prints, the growth of the production, but also the transition from a predominantly religious, towards a more profane content. Striking was the lack of educative and edifying initiatives in Spain in contrast to the Dutch ideological strategies. We observed some interesting similarities as well. Although in both count…
Virtualization of work in global supply chains
2016
ABSTRACT. Background: The paper is devoted to the notion and benefits of implementing virtual work in global supply chains. Virtual work must be understood as an intentional activity of a human being, aimed at rendering services (tangible and intangible), by means of ITC tools, performed in a distance from the traditional place of work, in a mobile manner. The empirical research were conducted on the basis of 4 case studies of global leaders of supply chains, which in accordance with M. Fisher's classification, represent two types. The case studies confirmed the positive influence of virtual work both in effective and flexible supply chains. Favourable market and technological conditions an…