Search results for "Product Development"
showing 10 items of 101 documents
How perceived value drives the use of mobile financial services apps
2019
Mobile information services have revolutionized business models and service delivery methods by facilitating consumer access to information and order placement via mobile apps. In developed markets, mobile banking (m-banking) and mobile payment (m-payment) applications have replaced text-based mobile services. However, extant research has not addressed these mobile financial services apps (MFSAs) adequately from the perspective of consumer behavior. Thus, the present study developed and tested a series of hypotheses related to the antecedents of perceived value of MFSA use; it also examined how such use affects the development of customers’ overall relationships with banks. Our hypotheses w…
Effectuation Logic in Digital Business Model Transformation : Insights from Japanese High-Tech Innovators
2019
Purpose The purpose of this paper is to study how digital business models evolve when entrepreneurs move to new digital platforms and how this evolution is related to effectuation and causation logics. Design/methodology/approach This study applies a multiple case study approach to investigate how digital business models change in small, Japanese high-tech firms providing their innovations through different digital platforms. To investigate digital business models, this study considers the elements that comprise general business models. The case firms were selected based on size, products and transitions from physical to various digital platforms. Semi-structured interviews were conducted …
How customer knowledge affects exploration : generating, guiding, and gatekeeping
2021
The importance of understanding customers in order to sustain the long-term success of the company has been claimed by academics and practitioners for decades, to the point that the claim has turned into a truism. And still, the role of customer knowledge in organizational renewal, especially via explorative new product development (NPD), remains ambiguous. While existing literature generally emphasizes the value of customer knowledge, critics argue that a strong customer focus can also de-motivate and misguide exploration. This study adds clarity to our understanding of this tension by drawing from an intensive analysis of the corporate archives of a rapidly growing high-tech company. The …
The Question of Creativity in the Finnish Elementary School Curriculum
2017
This article is intended to examine the role of creative education in the design of the national curriculum and the division of lesson hours during the period 2010-2014. During this process, pupils, private citizens and experts from different fields were given the opportunity to submit their contributions to the exercise. The article intends to examine whether the curriculum development exercise fulfilled the conditions for a wide democratic consultation process. Three professional groups, elementary school teachers, artists (writers, visual arts teachers, musicians) and academic engineers (n= 1163) were the main focus of this research project. Creativity related claims, which were posted o…
User Involvement and Entrepreneurial Action
2007
Involving users in the innovation process is a subject of much research, experimentation, and debate. Less attention has been given to the limits to user involvement that ensue from specific organizational characteristics. This article explores barriers to the utilization of users’ input in two small companies developing interactive digital applications. We contrast our findings to earlier research involving large companies to identify features of entrepreneurial sensemaking and action that influence the utilization of users’ input. We find that the small companies follow a distinct action rationality, leading to rapid implementation of some user inputs, and defensiveness toward others. Bot…
Cybernetics of Value Cocreation for Product Development
2017
In marketing theory, the shift from the paradigm of value creation to value ‘cocreation’ calls for a deeper grasp of the interactions between producers and customers. Marketing studies have widely focused on the value cocreation concept, but so far, the mechanism through which consumers can be involved in the process of value cocreation through product development had found little space in marketing studies. In this theoretical paper, we aim to fill this gap and pave the way towards a better understanding of the mechanisms of value cocreation for product development through second-order cybernetics. We conceive the market arena as a physical or virtual place where communications of value pro…
Planning Production Preparation Processesusing The Critical Chain Method
2017
This paper explains the usefulness of critical chain project management for planning production preparation processes. A synthesis of issues of project management and production preparation processes is presented, and a conceptual model of concurrent design processes using the critical chain method is developed. The proposed model of planning production preparation processes enables improving the effectiveness and economic efficiency of new product development. The main assessment indicators of efficient project management in production preparation are: shortening the preparation time of new product development, rational use of resources, and reducing the risk of failure. The proposed appro…
Organizational transformation from tailored software production to international Modified-Off-The-Shelf software business model
2002
Software business models and contexts for software innovation: key areas software business research
2003
This paper examines business, design, and product development aspects of software business models. Contexts of small and large companies for creating software innovations are also analysed. Finally, software business research is called for and an agenda for software business research is presented to better understand the dynamics of the software industry and help create and manage successful software-intensive ventures.