Search results for "Qualitative"
showing 10 items of 1328 documents
Brand extension: the moderating role of the category to which the brand extension is found
2008
PurposeThe objective of this paper is to evaluate brand extension from a consumer consumption perspective. The most relevant entity becomes both the product and the choice vector. This provides a different aspect of the heterogeneity as it concerns brand extension.Design/methodology/approachNestlé was selected as the brand to be studied and two qualitative studies were carried out on students based on open‐ended interviews. After a pre‐test, two groups of 400 students were selected. The first group was exposed to the diet biscuits in the context of “nibbling” and the second group exposed to the lip applications in the context “protecting my lips”.FindingsThe results confirm the importance o…
Why do people purchase from food delivery apps? A consumer value perspective
2021
Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick food delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses to the visibility and values derived from FDAs. Our study utilized the theory of consumption values (TCV) to examine associations between FDA visibility, consumption values, and purchase intentions. The mediating role of consumption values and the moderating role of attitude was also studied. A qualitative study was conducted with 15 FDA consumers to derive context-specific consumption values. Responses from 355 FDA consumers from the United States of America (USA) were obtained through Proli…
Firm survival: The role of incubators and business characteristics
2015
This paper analyzes the impact of business incubators on firm survival. Using a configurational comparative method, namely fuzzy-set qualitative comparative analysis (fsQCA), the article also examines whether degree of business innovation, size, sector, and export activity affects firm survival. Results show that, when combined with other variables (i.e. sector, technology), business size is a sufficient condition for firm survival. Likewise, incubators alone cannot affect survival. A combination between incubators and other factors is necessary to ensure firm survival. Sin financiación 2.129 JCR (2015) Q2, 40/120 Business UEV
Characteristics of early adopters in mobile communications markets
2007
PurposeThe purpose of this paper is to study consumers' adoption of mobile communications services, and to explore common denominators uniting those most likely to be early adopters; thereby, to help practitioners to predict early adoption and segment the market.Design/methodology/approachData were collected by postal questionnaire from 26 per cent of a sample of 3,000 customers of a telecommunications service provider in Finland, stratified into three sub‐samples according to type of usage. For this paper, the returns from the two sub‐samples with the highest rates of use were analysed.FindingsPrevious experience of related types of communications services significantly and positively infl…
Use of infrastructures to support innovative entrepreneurship and business growth
2015
Abstract This research examines the relationship between growth and the use of support infrastructures for innovative entrepreneurship. The study considers three types of support infrastructure: incubators, technology centers, and universities. Employing crisp-set qualitative comparative analysis (csQCA), the study tests the existence of such relationships using empirical data from a sample ( n = 107) of young innovative companies. Results show that combining the use of incubators, technology centers, and universities can positively affect young innovate companies' growth.
eWOM on Travel Agency Selection: Specialized versus Private Label
2016
In the travel industry, electronic word of mouth (eWOM) elicits a major influence on consumers’ decision making. Travel retailers are facing the new challenges derived from the different nature of their competitors—big hypermarkets, for instance, are extending their brands to travel services—and the challenges derived from online comments that consumers have access to. With a sample of 263 tourists, and using a fuzzy-set qualitative comparative analysis data analysis, this paper shows how the selection between a specialized travel agency and a private label (PL) agency is influenced by five factors: the usefulness attached to online reviews by users and the valence of those online reviews, …
Do Financial Crises Moderate Entrepreneurial Recipes? A Comparative Fuzzy Analysis
2016
ABSTRACTThis study performs a fuzzy set qualitative comparative analysis (fsQCA) on entrepreneurial recipes. The research focuses on the moderating role of the 2007 financial crisis on the antecedents of entrepreneurship. Standard regressions analysis proves insufficient to uncover asymmetrical and complex relationships that explain the effect of credit constraints on new business. Empirical results on longitudinal data suggest that the crisis moderated entrepreneurial recipes in Spain. This research contributes to QCA analysis by studying moderation effects on time-series data.
A novel application of fuzzy-set qualitative comparative analysis to GEM data
2016
Abstract This study constitutes a novel application of fuzzy-set qualitative comparative analysis to Global Entrepreneurship Monitor (GEM) data. This study seeks to demonstrate that fsQCA enriches previous conclusions from linear regression analyses that state that a relationship exists between the GEM's Total Entrepreneurial Activity rate (TEA) and variables representing entrepreneurial attitudes and social values of adult populations toward entrepreneurship. FsQCA allows researchers to estimate which of these attitudes and social values are necessary, sufficient, or both for full membership in the set of most entrepreneurial active countries within the set of GEM innovation-driven countri…
Entrepreneurial competencies and motivations to enhance marketing innovation in Europe
2017
Global Entrepreneurship Monitor (GEM) country profile variables were analyzed using qualitative comparative analysis (QCA). This analysis identified which combinations of entrepreneurs’ competencies and motivations boost marketing innovation. Marketing innovation contributes to defining and reinforcing competitive advantages, goal setting, and business performance. The findings of this study can help policymakers design strategies to foster regional marketing innovation and economic growth.
Research methods in business: Quantitative and qualitative comparative analysis
2020
[EN] Research in the social sciences is built on either quantitative or qualitative analysis, depending on the research context. Using both quantitative and qualitative analyses in the same study presents major obstacles. In the real business world, empirical studies could benefit from using multiple research methodologies. Thus, this editorial presents an overview of the literature on quantitative and qualitative research methods in business research to clarify some key issues on the subject. The following section introduces the papers included in the special issue on "Research Methods in Business: Quantitative and Qualitative Comparative Analysis" and highlights several novel ideas, emerg…