Search results for "RICS"
showing 10 items of 14086 documents
Unveiling Neuromarketing and Its Research Methodology
2022
Neuromarketing is the union of cognitive psychology, which studies mental processes, neurology and neurophysiology, which study the functioning and responses of the brain and body physiology to external stimuli, and marketing, which studies valuable exchanges, to explain marketing effects on customers’ and consumers’ behaviours and on buying and decision processes. It includes a set of research techniques that, by observing and evaluating how the brain and other body parts respond, avoids possible biases and provides truthful and objective information on consumer subconscious. The term “consumer neuroscience” covers academic approaches using techniques such as fMRI, Eye Tracking, or EED. Th…
Theoretical Approaches on Successful Email Marketing Campaigns
2016
Nowadays, the consumer has extremely varied product options. E-mail marketing could be atool to complement traditional marketing activities by increasing customer engagement, and whichdoes not involve high costs. While there have been many predictions for years that email marketing will be replaced withsomething else, it remained one of the most useful ways to reach current and potential customers. This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed), given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results …
Desirable properties of performance indicators for assessing interactive evolutionary multiobjective optimization methods
2022
Interactive methods support decision makers in finding the most preferred solution in multiobjective optimization problems. They iteratively incorporate the decision maker's preference information to find the best balance among conflicting objectives. Several interactive methods have been developed in the literature. However, choosing the most suitable interactive method for a given problem can prove challenging and appropriate indicators are needed to compare interactive methods. Some indicators exist for a priori methods, where preferences are provided at the beginning of the solution process. We present some numerical experiments that illustrate why these indicators are not suitable for …
Quality evaluation of software architecture with application to OpenH.323 protocol
2006
Master's Thesis in Information Technology 3rd October 2006 The requirements towards software systems usually go beyond the correct functionality, the presence of certain quality demands are also very essential for the systems' acceptance by the stakeholders. So quality control and management must be carried out through the whole development process to ensure the implementation of required quality characteristics. This thesis focuses on the quality control of the software architecture. Several approaches for evaluating the architecture are presented. Furthermore the OpenH.323 protocol architecture is evaluated in a case study. That software architecture is evaluated with two approaches: Arch…
Endoplasmic Reticulum Stress and miRNA Impairment in Aging and Age-Related Diseases
2021
Aging is a physiological process defined by decreased cellular and tissue functions. Reduced capacity of protein degradation is one of the important hallmarks of aging that may lead to misfolded protein accumulation and progressive loss of function in organ systems. Recognition of unfolded/misfolded protein aggregates via endoplasmic reticulum (ER) stress sensors activates an adaptive mechanism, the unfolded protein response (UPR). The initial step of UPR is defined by chaperone enhancement, ribosomal translation suppression, and misfolded protein degradation, while prolonged ER stress triggers apoptosis. MicroRNAs (miRNAs) are non-coding RNAs affecting various signaling pathways through de…
La microbiología en los artículos de revistas y comunicaciones a congresos de medicina del siglo XIX español
1984
Se estudian en este trabajo la producción científica sobre microbiología médica en la España del siglo XIX y el consumo de la información en este campo a través de un análisis bibliométrico básico de 426 artículos y comunicaciones a congresos. Destaca en este periodo la ausencia de revistas especializadas en microbiología. El mayor número de artículos sobre el tema se escribe en el último cuarto de siglo, lo que coincide con la consolidación de la teoría de los gérmenes como origen de las enfermedades infecciosas.//. S'estudien en aquest treball la producció científica sobre microbiologia mèdica a l'Espanya del segle XIX i el consum de la informació en aquest camp a través d'una anàlisi bib…
Phenotypic and genetic characterization of emerging trematodiasis: Fascioliasis and Schistosomiasis
2021
La Fascioliasis y la Esquistosomiasis son dos importantes trematodiasis (re)emergentes con gran impacto en la salud humana. Dada la necesidad de caracterizar las poblaciones de Trematodos involucradas, los objetivos de la presente investigación son: en primer lugar, analizar el impacto de la reinfección experimental por Fasciola hepatica en los fenotipos inmunológicos, clínicos y biológicos por medio de un diseño experimental que reproduce las condiciones habituales de reinfección/cronicidad en las zonas endémicas de la Fascioliasis humana; en segundo lugar, la caracterización fenotípica morfológica de huevos de Schistosoma haematobium de migrantes subsaharianos con Esquistosomiasis urogeni…
Walking Stroop carpet: an innovative dual-task concept for detecting cognitive impairment
2013
A Perrochon,1,2,5 G Kemoun,1,2 E Watelain,3,4 A Berthoz51ISIS, Research Institute on Handicap and Aging, Paris; 2Université de Poitiers, Laboratoire Mobilité, Vieillissement et Exercice (MOVE), EA 6314, 3Université de Valenciennes, LAMIH, UMR CNRS 8201, 4Université Sud Toulon Var, HandiBio, EA 4322, La Garde, 5LPPA, UMR CNRS 7152, Collège de France, Paris, FranceBackground: Several studies have reported the potential value of the dual-task concept during locomotion in clinical evaluation because cognitive decline is strongly associated with gait abnormalities. However, current dual-task tests appear to be insufficient for early diagnosi…
How amniotic fluid shapes early odor-guided responses to colostrum and milk (and more)
2016
Revue; Among the multiple transitions that characterize mammalian development, birth certainly is the most abrupt and spectacular. It is also the most challenging for newborns when one considers their high mortality rates in any mammalian species. Although evolution has selected newborn organisms that possess the physiological and behavioral keys leading to adapt to this harsh psychobiological challenge, their capabilities cannot be considered separately from the maternal organism and the environment she creates. Mammalian females provide indeed passive (physiological) and/or active (behavioral) assistance to complement and boost their offspring’s capacities. One notable strategy of mammali…
Differentiation among dairy products by combination of fast field cycling NMR relaxometry data and chemometrics
2021
A set of commercial milk and Sicilian cheeses was analysed by a combination of fast field cycling (FFC) nuclear magnetic resonance (NMR) relaxometry and chemometrics. The NMR dispersion (NMRD) curves were successfully analysed with a mathematical model applied on Parmigiano-Reggiano (PR) cheese. Regression parameters were led back to the molecular components of cheeses (water trapped in casein micelles, proteins and fats) and milk samples (water belonging to hydration shells around dispersed colloidal particles of different sizes and bulk water). The application of chemometric analysis on relaxometric data enabled differentiating milk from cheeses and revealing differences within the two sa…