Search results for "Reputation"

Portrayals of Large Corporations in the English and German Version of Wikipedia – Exploring Similarities and Differences

2016

High search results for Wikipedia articles in web search engines and the large number of Wikipedia articles about companies contribute to the online encyclopedia’s relevance for communication and reputation management. In this research, we compare Wikipedia articles of 30 US and 30 German corporations in both the English and German version of the online encyclopedia. Using content analysis, the articles’ structure, content and tone are analyzed and compared. Apart from broad similarities in regard to article structure, results reveal some striking differences between the versions. It shows that companies are portrayed more extensively in their domestic than in the foreign version of Wikiped…

PRIVANET: An Efficient Pseudonym Changing and Management Framework for Vehicular Ad-Hoc Networks

2020

Protecting the location privacy is one of the main challenges in vehicular ad-hoc networks (VANETs). Although, standardization bodies, such as IEEE and ETSI, have adopted a pseudonym-based scheme as a solution for this problem, an efficient pseudonym changing and management is still an open issue. In this paper, we propose PRIVANET, a complete and efficient pseudonym changing and management framework. The PRIVANET has a hierarchical structure and considers the vehicular geographic area as a grid. Each cell of this grid contains one or many logical zones, called vehicular location privacy zones (VLPZs). These zones can easily be deployed over the widespread roadside infrastructures (RIs), su…

Reframing a Damaged Regional Brand on a Global Scale through Cultural and City Diplomacy - the Case of Sicily under a Dynamic Performance Governance …

2020

MARKET THEORIES ANALYSIS FOR THE WEB MARKET AND INCORPORATION OF REPUTATION AS A COMPETITIVE FACTOR FOR WEB COMPANIES

2013

The goal of this paper is to familiarize the reader with the way reputation is mainly treated as well as the way it could be treated for web companies when they are focusing on selling to other markets than their own. This paper covers the reputation concept as a competitive advantage, as well as the treatment of this for a web company that wishes to sell abroad.

Vertical integration and profitability of the agrifood industry in an economic crisis context

2015

<p>In a setting of economic and financial crisis, most companies experienced a reduction in their profitability. Thus, our study allows us to identify vertical integration strategies developed by companies to overcome the crisis. This paper is aimed at unveiling the determining factors of the profitability of Spanish agrifood firms, depending on whether they are backwards vertically integrated or not. In order to attain our objective, we implemented a first difference regression model. The main contributions of the article lie in the incorporation of a variable that distinguishes integrated firms from the rest and the separate analysis of the two groups of firms. The results suggest t…

2021

In COVID-19 related infodemic, social media becomes a medium for wrongdoers to spread rumors, fake news, hoaxes, conspiracies, astroturf memes, clickbait, satire, smear campaigns, and other forms of deception. It puts a tremendous strain on society by damaging reputation, public trust, freedom of expression, journalism, justice, truth, and democracy. Therefore, it is of paramount importance to detect and contain unreliable information. Multiple techniques have been proposed to detect fake news propagation in tweets based on tweets content, propagation on the network of users, and the profile of the news generators. Generating human-like content allows deceiving content-based methods. Networ…

The value trade-off in higher education service: A qualitative intercultural approach to students’ perceptions

2016

Purpose: Higher Education Institutions (HEIs) have become a highly competitive market, where consumers (i.e. students) are highly involved in their choices, and managers need to focus on competitive edges. This paper aims to understand the factors that influence international Master students’ choice behaviour and fulfil student expectations of customer value in HEIs. Design/methodology: With qualitative information (five focus groups) collected from international students (of 12 different nationalities) of several universities in Spain, UK and China, the paper investigates the formation of customer value as a trade-off between benefits and costs. This qualitative approach aims first at asse…

How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions

2020

The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon celebrated in Valencia (Spain). A sample of 507 attendees (runners and viewers) was obtained and the results showed the relevance of the transfer of the perceptions of the sponsored activity to the institutional brand. Also, it was found that the type of event participation, the gender and the exposure determine different responses. The findings reveal a series of implications for brand managers in the public administration domain regarding…

Sector reputation and public organisations

2008

PurposeEconomic pressures and rising stakeholder expectations have led public sector organisations to measure their reputation. The paper aims to highlight the importance of reputation for the public sector, define sector reputation and report findings on a quantitative study of sector reputations of four different types of Finnish public sector organisations.Design/methodology/approachInspired by stakeholder theory and the value of organisational reputation, a quantitative survey of stakeholder assessments on reputation was carried out in the 12 organisations from the field of the Finnish Ministry of Social Affairs and Health in 2003. The organisations represented four sectors: research, a…

Factors and information sources influencing students' consumer behaviour: a case study at an Italian public university

2018

This article examines the factors and the preferred sources of information that influence prospective Italian students' choice of a Department of Business and Economics at a public university. Results, based on quantitative survey data, show that both future undergraduate and future postgraduate students value the reputation of the university, the guidance services offered by the institution and the degree of specialisation as important factors that drive their choice, and peers' suggestions are the most relevant information source for both groups. The paper provides insights on how traditional elements are combined with more contemporary ones in domestic Students' Consumer Behaviour. Findi…