Search results for "Retailer"

From the memory of the experience to the relationship with the retailer : a theoretical and methodological exploration in the field of retail

2015

Our research proposes an enrichment of the experiential paradigm by focusing on the consequences of experience. We support the view that an approach by the memory of the experience can partly compensate for the limitations of satisfaction in understanding the retailer-customer relationship. Our literature review leads us to a better understanding of the relationship between experience, memory of the experience and remembered experience. The completion of two longitudinal studies helps to: [1]. conceptualize dimensions of the memory of the shopping experience; [2]. understand the evolution of memory over time; [2]. study its effects on satisfaction, retailer attitude, retailer commitment, an…

Las estrategias del comercio especializado

2006

Este trabajo presenta una revisión y actualización de las estrategias empleadas por los minoristas especializados en su lucha competitiva con los minoristas generalistas. En un primer apartado se delimita el concepto de especialista, según la literatura académica, para pasar después a cuantificar su situación en España, en Europa y en Estados Unidos. A continuación se analiza la posición de los especialistas en los diferentes subsectores de actividad, para finalizar con una propuesta de las estrategias llevadas a cabo por los especialistas en España. This paper contains a review and update of the strategies used by specialized retailers to compete with their general counterparts. After defi…

An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity

2017

Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative st…

Networks of manufacturers and retailers

2011

We study the endogenous formation of networks between manufacturers of differentiated goods and multi-product retailers who interact in a successive duopoly. Joint consent is needed to establish and/or maintain a costly link between a manufacturer and a retailer. We find that only three distribution networks are stable for particular values of the degree of product differentiation and link costs: (i) the non-exclusive distribution & non-exclusive dealing network in which both retailers distribute both products is stable for intermediate degree of product differentiation and small link costs; (ii) the exclusive distribution & exclusive dealing network in which each retailer distributes a dif…

The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry

2022

PurposeThis paper aims to shed light on features of successful innovation and on the role played by downstream open innovation (OI) dynamics in the Fast Moving Consumer Goods (FMCG) industry. It also explores the reasons for the decline in the number of disruptive innovations in this industry in the European Union (EU).Design/methodology/approachThe authors interpret the data in a Kantar consumer panel dataset on disruptive innovations in Spain through an exploratory research including in-depth interviews with 19 managers in the industry.FindingsResults show that downstream open innovation in this industry is mostly limited to the executional stage in the process and highlight the crucial r…

The drivers of small independent retailers' competitive behaviour

2022

Barriers to Data-Driven Decision-Making Among Online Retailers

2022

This study investigates the barriers to data-driven decision-making among online retailers. The study seeks to deepen the previous knowledge by considering data-driven decision-making as a process and identifying the critical obstacles within its different (6) stages. Qualitative interview data (N=10) collected from Finnish e-commerce professionals are analyzed. The findings show that barriers to data-driven decision-making occur at all stages during the decision-making process. The barriers are mostly related to the employees’ and the management’s expertise in collecting, organizing, analyzing, summarizing, synthesizing, and prioritizing data. In addition, attitudinal, technical, and strat…

La internacionalización como variable moderadora en las estrategias fabricante-distribuidor

2013

ResumenEl presente trabajo analiza los antecedentes y los efectos de la satisfacción en el ámbito de la distribución comercial minorista. Como antecedentes se revisa el papel de 2 estrategias desarrolladas por el fabricante: ade imagen y producto vendido, y b)de proceso de servucción (antes, durante y después de la venta). Como efectos se aborda la fidelidad a través de 2 indicadores: a)la intención de compra, y b)la recomendación. El estudio, llevado a cabo sobre una muestra de 159minoristas (94domésticos y 59internacionales) de un fabricante de muebles, se completa analizando el papel moderador de la variable internacionalización. Los resultados, tratados mediante modelización estructural…

The Role of Reputation on Trust and Loyalty : A Cross-Cultural Analysis of Tablet E-Tailing

2018

The purpose of this article is to empirically examine the role of online retailer's website reputation on tablet commerce and to compare the trust arbitration between reputation and loyalty in two cultures - Finland and Nigeria. Data was collected from Finland and Nigeria, using purposive and snowball sampling methods. This article uses Structural Equation Modelling and mediation analysis. The results reveal that the reputation of online retailer's website is not a direct determinant of loyalty for online shopping while trust colligates with ease of use. The effect of an online retailer's website reputation is stronger in Nigeria than in Finland and trust is a strong predictor of ease of us…

Supply chain finance: The role of credit rating and retailer effort on optimal contracts

2021

Abstract Supply chain finance aims at finding the best financing arrangements within a given buyer-supplier dyad. The source of capital can be internal (buyer or supplier) or external (financial institution) to the supply chain. So far, many studies have investigated the optimal mix of the sources of capital; our study aims at contributing to the recent literature that explores the interface of operations and finance extending the supplier-based financing models. As the Covid-19 pandemic hits economic activity, the financial constraints have ever greater importance; knock-on effects of the Covid-19 crisis urges on the critical role of a supply chain that should provide financial resources, …