Search results for "Retailing"

showing 3 items of 43 documents

La stratégie de la distribution : des interrogations managériales aux contributions académiques.

2004

Le secteur du commerce de détail connaît une remise en cause d'un certain nombre de modèles stratégiques dominants qui ont accompagné les transformations de ce secteur depuis une cinquantaine d'années. Les professionnels du secteur sont ainsi confrontés à la recherche de nouveaux cadres normatifs susceptibles d'orienter leur prise de décision. Cet article analyse les contributions possibles des recherches académiques à trois champs stratégiques majeurs du distributeur : le cadre stratégique du détaillant, l'optimisation du canal de distribution et le positionnement de l'offre du point de vente.

retailingstore managementstratégie du distributeur[SHS.GESTION]Humanities and Social Sciences/Business administrationcommerce de détail[ SHS.GESTION ] Humanities and Social Sciences/Business administrationretail strategy[SHS.GESTION] Humanities and Social Sciences/Business administrationgestion du point de vente
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A Systematic Literature Review and Analysis of Mobile Retailing Adoption

2019

The purpose of this study is to provide a comprehensive updated review and analysis of mobile retailing adoption. Although research on mobile channel utilization has increased significantly in recent years and many new studies on this topic have been published, research has not yet provided a clear structure regarding how consumers’ expectations have advanced in relation to mobile retailing adoption. Thus, this study synthetizes the mobile retail adoption literature and develops a framework for it. Our systematic literature review analyzed 94 scientific articles that were published between 2010 and 2018 to determine customers’ different expectations and demands during different mobile chann…

retailingvähittäiskauppaKnowledge managementComputer sciencebusiness.industryMobile channel05 social sciencesreview article02 engineering and technologymobiilikauppaälypuhelimetReview articleHuman-Computer InteractionSystematic review020204 information systemsManagement of Technology and Innovation0502 economics and business0202 electrical engineering electronic engineering information engineeringasiakaskokemus050211 marketingmobile shoppingbusinesskäyttöönottosystemaattiset kirjallisuuskatsauksetJournal of Internet Commerce
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The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector

2018

In e-commerce retailing (e-retailing), where competitors are only one click away and prices are easy to compare, providing superior customer service and reciprocal communication via a company’s website are important aspects of attracting and retaining customers. One increasingly popular solution to improve customer service is a “live chat” interface that allows consumers to have real-time conversations online with customer service agents. As the literature on the impacts of real-time communication via live chat is currently very limited, this study develops and tests a model that demonstrates the moderating effects of a chat service on the relationship between two-way communication (i.e., a…

verkkokauppa (verkkoliiketoiminta)Economics and EconometricsasiakaspalveluE-commerceInteractivityManagement of Technology and Innovation0502 economics and businesse-commerceverkkojutteluBusiness and International Managementcomputer-mediated communicationMarketingService (business)business.industry05 social sciencesAdvertisingCompetitor analysisComputer Science ApplicationsCore (game theory)live chatonline retailing050211 marketingCustomer satisfactionTwo-way communicationComputer-mediated communicationverkkokaupat (WWW-sivustot)business050203 business & managementElectronic Markets
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