Search results for "Rivalité"
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Foires et marchés à Auxerre aux XIIe et XIIIe siècles
1998
Fairs and markets in Auxerre in the twelfth and thirteenth centuries. In addition to numerous "ordinary" and "solemn" markets, there are two fairs during the Middle Ages in Auxerre : the fair in Chandemai which is the largest commercial envent, and the fair in Tannet whose existence after the thirteenth century seems doubtful. Agricultural, meat, fishery and forestry products, as well as finished and semi-finished crafted goods can be found there. The activities of change which were strictly "controlled", as well as lending developped. The role of the fairs in Auxerre was essentially that of regional redistribution. For a long time the fairs and markets in Auxerre were the subject of a stru…
For a semiotic approach of the strategic field of communication
2010
The purpose of this work is to highlight a critical view on communication field and mass consumption, at the crossroad of a double path bridging academic research and professional practice of the author. The semiotics approach, enriched with the light of disciplines like communication sciences, strategy, interaction, anthropology, enables to draft a theory of strategy in the communication field. By considering the latter as a strategic space of actualization of stakes for the actants, ruled by confrontation and rivalry, we bring ourselves the opportunity to consider this field and the phenomenon that are structuring it at its right level. This multiple approach unified by the conceptual and…