Search results for "S-"
showing 10 items of 16104 documents
Triggering sustainability communication in a B2B context: combining action research and sensemaking
2021
PurposeThe paper explores processes associated with the adoption of corporate sustainability communication in a B2B context. It employs a combined action research and sensemaking approach to document moments that precede the initiation of external sustainability communication.Design/methodology/approachThe paper is the outcome of an action research project, where we examine the case of one industrial company that was silent on its multiple sustainability-related practices, but recently decided to become more transparent to the outside world. A processual approach to sensemaking is adopted to show how organisational and non-organisational members actively participated in meaning co-construct…
Industrial branding using digital media : case: The Switch
2012
The shift from traditional marketing channels to the digital channels has been rapid which has generated new challenges and opportunities for business-to-business (B2B) communication and brand building processes. In general, studies of B2B branding are scarce, since branding has been approached as a business-to-consumer (B2C) function. In future B2B branding and brand management may well become a critical success factor in the market, since competition brought by globalization and market liberalization assisted by the internet revolution. This research will combine these previously presented themes; B2B branding and digitalization, and hence try to understand the phenomena of industrial bra…
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…
Cross-border virtual teams, as seen from applied psychology & applied economy perspective. A Case study of a cross-cultural teaching program
2018
Podczas gdy komunikacja staje się coraz łatwiejsza dzięki rozprzestrzenianiu się technologii komunikacji przez Internet (ICT), coraz więcej firm i osób staje przed wyzwaniem (współ)tworzenia i zwiększania efektywności wirtualnych zespołów. Chodzi tutaj o grupy ludzi kontaktujące się między sobą wyłącznie przez Internet, bez kontaktów w realnym świecie. Pomimo licznych zalet, do których należą między innymi niskie lub wręcz zerowe koszty finansowe oraz niezwykła elastyczność tworzenia, przed wirtualnymi zespołami istnieje też wiele wyzwań, nie widocznych z zewnątrz. W bieżącym artykule omawiamy zalety programu zajęć, zaprojektowanego do wzmacniania umiejętności komunikacji w wirtualnych zesp…
Cadmium Metal–Organic Frameworks Based on Ditopic Triazamacrocyclic Linkers: Unusual Structural Features and Selective CO 2 Capture
2017
International audience; Two three-dimensional cadmium metal organic frameworks with general formula [Cd-2(L-1)(H2O)(3)](NO3)(0.7)(HCOO)(0.2)Br-0.1 (Cd2L1, L-1 = 1,4,7-tris(4-carboxybenzy1)-1,4,7-triazacyclononane) and Cd(HL2)(H2O)(2) (CdL2, L-2 = 1,4,7-tris(3-(4-benzoate)prop-2-yn-1-yl)-1,4,7-triazacydononane) based on 1,4,7-triazacyclononane N-functionalized by different arylcarboxylic acids were prepared under solvothermal conditions and characterized by single crystal X-ray analysis and porosity measurements. The crystal structure of Cd2L1 reveals a cationic net with a bcs topology,. and nodes are constituted by dinuclear cadmium complexes, in which each cadmium atom adopts a hexacoordin…
Zvaigznes HD235858 augstas izšķirtspējas spektroskopija un modelēšana
2017
Izmantojot augstas izšķirtspējas spektrus, noteikta 30 dažādu ķīmisko elementu koncentrācija zvaigznes HD235858 fotosfērā, tostarp diviem elementiem (Sr un Mo) koncentrācijas novērtētas pirmo reizi. Novērotas zvaigznes spektra izmaiņas laika gaitā un to izcelsme saistīta ar oglekli saturošo molekulu (C2 un CN) formēšanos ārējos zvaigznes atmosfēras slāņos. Secināts, ka visticamākais iemesls ķīmisko elementu koncentrāciju nesakritībām vairāku autori starpā, ir zvaigznes spektra mainīgums un apjomīgā spektrāllīniju blendēšanās. No elementu daudzuma sadalījuma HD235858 fotosfērā izspriests, ka zvaigzne radusies vidē, kas bijusi bagātināta ar pārnovu sprādzienu atliekām.
Modeling multipartite virus evolution: the genome formula facilitates rapid adaptation to heterogeneous environments
2020
Multipartite viruses have two or more genome segments, and package different segments into different particle types. Although multipartition is thought to have a cost for virus transmission, its benefits are not clear. Recent experimental work has shown that the equilibrium frequency of viral genome segments, the setpoint genome formula (SGF), can be unbalanced and host-species dependent. These observations have reinvigorated the hypothesis that changes in genome-segment frequencies can lead to changes in virus-gene expression that might be adaptive. Here we explore this hypothesis by developing models of bipartite virus infection, leading to a threefold contribution. First, we show that th…
Multimodalidad e innovación metodológica en la enseñanza del inglés [Recurso electrónico] : el álbum ilustrado como recurso literario y visual para e…
2020
Referencias bibliográficas: p. 74-77. Este artículo se centra en el proyecto de innovación Recursos multimodales y literacidad (UV-SFPIE_GER18-952026) llevado a cabo en la Facultat de Magisteri de la Universitat de València durante los cursos 2017-18 y 2018-19. En consonancia con los retos de la sociedad digital del siglo XXI y con el enfoque de la pedagogía de las multiliteracidades para el desarrollo del conocimiento, proponemos la multimodalidad, y en especial, el álbum ilustrado, primero, como un recurso literario y estético clave para la formación integral de los futuros docentes de inglés como L2 y, segundo, como una plataforma interdisciplinar para la construcción de significados. …
L'extraordinaire épée à pommeau en coupelle du Bronze final de Wessem (prov. de Limbourg hollandais, Pays-Bas)
2023
The Obama Presidency
2019
International audience