Search results for "SECTOR"
showing 10 items of 1051 documents
Exploring the viability of equity crowdfunding as a fundraising instrument: A configurational analysis of contingency factors that lead to crowdfundi…
2020
Abstract With the growth in the use of crowdfunding platforms for fundraising, analysis of the key factors associated with successful crowdfunding has emerged as an interesting and oft-researched topic. Nonetheless, the equity crowdfunding market is still relatively under researched. The purpose of this paper is to explore how contingency factors combine and causally connect in leading to possible success or failure in equity crowdfunding rounds. To reach this goal, a configurational approach was chosen. Qualitative comparative analysis (QCA) is a suitable method for this topic because of its ability to identify and assess different combinations of conditions that explain certain outcomes. …
JIFAM Special Issue on Experiential Marketing: Perspectives from the International Agro-food Sector
2022
Globalization in the food sector has increased over the past few decades, resulting in consumers finding little differentiation between food products, and consumers who are less loyal to the brand. To help overcome this problem, food companies are trying to shift the consumer’s attention from the product itself toward other elements, such as the experience they have with the brand/product and the emotions that derive from it, through Experiential Marketing. The rise of Experiential Marketing has led to businesses advertising and selling their offerings based on experiences rather than just the characteristics and quality of the product, meaning consumers are increasingly motivated by emotio…
The determinants of social CRM entrepreneurship : An institutional perspective
2021
Abstract Despite a growing interest in social media adoption by corporations, there is minimal knowledge about the drivers of social customer relationship management (SCRM). This study examines the determinants of SCRM entrepreneurship from an institutional perspective and specifically from the banking sector. Data on 19 banks were obtained from 183 responses to a questionnaire. These data were analyzed using Partial Least Square (PLS) path modeling. The findings show that organizational and technological contexts have a significant positive impact on SCRM entrepreneurship. The results also reveal a significant impact of institutional normative and coercive pressures on SCRM entrepreneurshi…
Introduction: The Challenges of Defining and Studying Contemporary Entrepreneurship
2011
Entrepreneurship is a broad and complex concept, and is an important contributor to the economic prospects of companies, sectors, and entire nations. To a casual observer, entrepreneurship is most closely associated with smalland medium-sized enterprises, yet it plays a vital role, either directly or indirectly, in the sustainability of organizations of all sizes and types, private or public, national or multinational. The entrepreneur and the entrepreneurial process are critical to creating new economic activity—boosting innovation, wealth, growth, and employment. It strengthens competition between developed economies and supports social welfare within developing countries. There has been …
Young people's perceptions of the responsibilities of organizations promoting financial capability
2014
Today's changing market environment demands financial capability even from young consumers. This article concentrates on the perceptions of young people on the roles and responsibilities of school, public, private and non-profit sector actors in promoting financial capability among the young. The qualitative data were collected via focus group discussions among young people aged 15–26 in schools and education institutions across Finland. Educational institutions play an important role in the everyday lives of the young but tend to focus on macro-finance issues in financial education. Banks are seen as professional actors promoting financial capability to the young, but their activities are …
Export Barriers and Strategic Grouping
2007
Abstract The purpose of our work is to investigate the export strategy of international business by explicitly comparing exporting firms with non-exporting ones. This task has been undertaken by having recourse to a very large sample with more than 55,000 registered Spanish enterprises from all commercial sectors. Using this sample, we try to demonstrate that exporters and non-exporters belong to different strategic groups, with different profit levels. The existence of three kinds of barriers (managerial, organisational and external) constrains migration of non-exporting enterprises to the exporting group. However, the conclusions herein presented point at some ways of avoiding these barri…
Expectation management for public sector organizations
2013
Abstract Transparency and collecting stakeholder feedback are becoming the norm also in the public sector. Though much of feedback is related to stakeholder experiences, we propose that it is more beneficial to study expectations than experiences, as expectations affect future satisfaction. This study reports a process of collecting and analyzing stakeholder expectations in one health-care oriented public sector organization in Finland, and reports how these expectations and their implications were assessed by the organization's top management. The study suggests that to ensure stakeholder satisfaction and organizational success, top management should be guided to work through the feedback.…
An alternative view of relationship marketing: a framework for ethical analysis
1996
At present, a continuing widespread debate on the moral nature of business is widely recognized. However, it seems that the ethical evaluation of business practices is not very common in the area of relationship marketing. Analyses relationship marketing from the viewpoint of ethical theories. The theories applied are deontology, utilitarianism, virtue ethics, and emotivism. Reviews and analyses studies on relationship marketing issues in order to construct a framework for the ethical analysis of relationship marketing principles. Finally presents a framework for ethical analysis in the form of a constructive solution. Includes a model or code of business ethics for relationship marketers. …
Empirical Evidence of Marketing Practices in the Nonprofit Sector: The Case of Performing Arts
2001
ABSTRACT Arts organisations are adopting marketing practices as international literature suggests. However, there is an important lack of studies proving this. So, the overall goal of this article is to examine how performing arts institutions apply marketing principles in their management process. Specifically, we propose to group these organisations according to their implication with marketing practices. An empirical research design using univariate and multivariate techniques was drawn. The results showed that performing arts organisations are adopting marketing tools but with different levels of implication. So, the three groups found were labelled neutral, involved and image conscious…
Service firm capabilities and performance: Contingent analysis of customer contact
2015
Abstract From the competence-based view, this study contributes to understanding how service firm capabilities affect firm performance. The study examines managerial capabilities, organizational capabilities, marketing capabilities, and service quality capabilities. This study investigates whether interaction between these capabilities and their contribution to firm performance differ depending on the service's customer-contact level. To do so, the study analyzes data from a sample of Spanish service firms. Results show that managerial and organizational capabilities strengthen service quality and marketing capabilities. In addition, service quality and marketing capabilities significantly …