Search results for "SERVICES"

Els serveis socials municipals en risc de desaparició. L'avantprojecte de Llei de racionalització i sostenibilitat de l'Administració local

2013

This bill endangers the municipal social services system because it deeply modifies the conception thereof (leaning social services towards charity), the distribution of powers (taking competences to the town and city councils) and the public responsibility (encouraging private management and the commercial exploitation thereof). During the last thirty years, the Social Services system had been consolidated throughout Spain, being the proximity to the citizenry its most fundamental value. Such proximity has been achieved thanks to the benefits provided by the town and city councils, which have become the closer public bodies to citizens and their needs with great capacity to understand and …

Utilitarian Use of Social Media Services - A Study on Twitter

2018

This paper applies structuration theory (ST) and service dominant logic (SDL) as lenses to study different uses of information systems (IS). We argue that resources provided by IS may be combined and reproduced by appropriating them for different purposes than the design purposes of the IS. The study provides empirical data and analysis to showcase the use of resources for utilitarian purposes in the context of social media services (SMS). Through an analysis of sponsored tweets on Twitter, we show that users employ implicit and explicit resources for utilitarian outcomes. Our findings imply that users create their own service through appropriation of resources available in the social conte…

Modular Service Design of Information Technology-Enabled Services

2022

The literature has proposed ways to modularize information-technology-enabled services (ITeS) with limited success. We argue that applying design principles (DPs) can address this gap and revitalize the service modularization literature. With a qualitative research study, we develop exemplar DPs and a set of prioritized DPs for ITeS. We contribute to the literature by demonstrating how complex service systems, specifically ITeS, can be modularly designed. Our DPs show how different ITeS design elements or service attribute combinations impact the outcome-driven design of service experience. Based on the findings, we present a modular service design framework and a service design method tha…

Estudo comparativo entre personalidade de marca ideal vs. percebida

2008

La personalidad de marca tiene un papel decisivo como elemento diferenciador y como estrategia de posicionamiento en la mente del consumidor. Este trabajo tiene como objetivo general comparar, según el modelo de Aaker (1997) en servicios, la personalidad de marca ideal vs. la percibida por los consumidores, específicamente en las compañías aéreas en el ámbito español. Empleando datos de encuesta, y tras la validación del modelo propuesto a través de un análisis factorial confirmatorio, se obtuvo el estudio comparativo. Los resultados indican que las dimensiones y los rasgos más importantes para los consumidores de este tipo de servicio son las menos percibidas por los clientes de las compañ…

Réseaux en question : utopies, pratiques et prospective

2010

International audience; Actes du colloque de Mâcon, juillet 2005.

Analyzing Music Services Positioning Through Qualitative Research

2015

Information technologies have produced new ways of distributing and consuming music, mainly by youth, in relation to both goods and services. In the case of goods, there has been a dramatic shift from traditional ways of buying and listening to music to new digital platforms. There has also been an evolution in relation to music services. In this sense, live music concerts have been losing their audiences over the past few years, as have music radio stations, in favor of streaming platforms. Curious about this phenomenon, we conducted an exploratory research in order to analyze how all these services, both traditional and new ones were perceived. Specifically, we aimed to study youth´s asse…

Cztery swobody wspólnego rynku Euroazjatyckiej Unii Gospodarczej

2016

Analiziranje pozicioniranja glazbenih usluga putem kvalitativnog istraživanja

2015

Information technologies have produced new ways of distributing and consuming music, mainly by youth, in relation to both goods and services. In the case of goods, there has been a dramatic shift from traditional ways of buying and listening to music to new digital platforms. There has also been an evolution in relation to music services. In this sense, live music concerts have been losing their audiences over the past few years, as have music radio stations, in favor of streaming platforms. Curious about this phenomenon, we conducted an exploratory research in order to analyze how all these services, both traditional and new ones were perceived. Specifically, we aimed to study youth´s asse…

How is social capital formed across the digital-physical servicescape?

2022

This study examines how consumers create social capital in interactions with other customers and service personnel while shopping in retail stores that consist of both physical and digital locations. We draw on servicescape literature to explore the role of social capital in determining the social realm in digital-physical servicescapes using data from focus group discussions. We demonstrate how customers utilize both the digital and physical servicescapes in a convergent manner to form the social realm of the servicescape with the other people in service encounters. The implications provide guidelines on how the integration of digital and physical channels facilitates trust, human contact,…

El entorno del servicio -Artscape- y su influencia en el comportamiento del asistente de artes escénicas

2015

La presente tesis doctoral propone un modelo teórico que explica la relación entre el servicescape y la respuesta del consumidor en términos de valor percibido, satisfacción y lealtad, con el añadido de interpretar estas relaciones a través del papel moderador que ejercen las emociones. Para nuestro análisis del servicescape, éste se ha definido como un constructo de tercer orden compuesto formativamente por dos dimensiones: la referente a las características físicas –elementos exteriores e interiores- y la referente a aquellas cuestiones relacionadas con la relación social establecida entre los actores de la prestación del servicio, es decir, consumidores y organización –características de…