Search results for "SME."
showing 10 items of 10794 documents
RIAM-menetelmän (Rapid Impact Assessment Matrix) kehittäminen ympäristövaikutusten merkittävyyden arvioinnin näkökulmasta
2008
A Follow-Up On The Changes in the Changes in the Use Intention of Digital Wellness Technologies and Its Antecedents Over Time : The Use of Physical A…
2021
This study aims to further promote the understanding of the antecedents of the acceptance and use of digital wellness technologies among elderly people through a follow-up to our two prior studies, one which examines the potential longer-term temporal changes in the use intention of digital wellness technologies and its antecedents in the case of the young elderly segment and physical activity logger applications. We base this examination theoretically on UTAUT2 and empirically on survey data that is collected from 92 Finnish young elderly users of a physical activity logger application in three subsequent time points and analysed with partial least squares structural equation modelling (PL…
Forming Sustainable Physical Activity Programs Among Young Elderly : A Combined ELM & UTAUT Approach
2021
There is consensus in health studies that regular physical activities of sufficient intensity and duration contribute to better health both in the short and long term. In an ongoing research program, we focus on getting the young elderly, the 60-75 years age group, to adopt and include physical activities as part of their daily routines. One reason for addressing young elderly is large numbers – in Finland health care costs for the elderly was 3.7 B€ in 2019 and will increase dramatically if the young elderly group is in bad shape when they reach the 75+ age group. We are finding out that systematic physical activities can serve as preventive health care for the young elderly. We are also l…
Applying UTAUT2 to Explain the Use of Physical Activity Logger Applications Among Young Elderly
2020
Digital wellness technologies have been proposed as a promising way to promote the levels of physical activity and to solve the prevalent problem of physical inactivity among elderly people. In this study, we propose and test a research model for explaining the acceptance and use of these technologies in the case of the young elderly segment (people aged 60–75 years) and physical activity logger applications. The proposed model is theoretically founded on UTAUT2, and it is empirically tested by using the data collected from 115 Finnish young elderly users of a physical activity logger application and analysed with partial least squares based structural equation modelling (PLS-SEM). We find …
Validation in Young Soccer Players of the Modified Version of the Harre Circuit Test: The Petrucci Ability Test
2021
The evaluation of soccer players’ physical fitness from youth onward is important for monitoring performance and planning training. While health-related factors present valid and reliable tests, the skill-related component should be studied in depth. An interesting test to evaluate the skill-related factors is the Harre circuit test (HTC); unfortunately, this test includes the somersault, an element not present in soccer. The aim of the present study is the validation of the Petrucci ability test (PAT), a variation of the HTC without the somersault for young soccer players. Children and adolescents (age range 10–13 years old) soccer players concluded the 20-m, the HTC and the PAT. To establ…
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
2017
Ohjelmistoala on läpikäynyt valtavia muutoksia 2000-luvulla uusien teknologisten innovaatioiden syntyessä ja levitessä kiihtyvällä tahdilla. Pilvipalvelu on yksi tunnetuimmista innovaatioista ja kuvaa internetissä tapahtuvaa tietotekniikan käyttöä. Samaa nimitystä käytetään kaikista pilvessä tarjottavista palveluista, joista Software-as-a-Service (SaaS) on saanut laajimman suosion. Enemmistö uusista pilvipalveluorganisaatioista on pieniä tai keskisuuria yrityksiä, joilla on tutkimusten mukaan hyvin omalaatuinen tapa suunnitella ja toteuttaa markkinoinnin toimenpiteitä. Perinteiset suurille organisaatioille sopivat markkinoinnin teoriat ja mallit eivät istu nuorten ja ketterien ohjelmistoyri…
Industrial branding using digital media : case: The Switch
2012
The shift from traditional marketing channels to the digital channels has been rapid which has generated new challenges and opportunities for business-to-business (B2B) communication and brand building processes. In general, studies of B2B branding are scarce, since branding has been approached as a business-to-consumer (B2C) function. In future B2B branding and brand management may well become a critical success factor in the market, since competition brought by globalization and market liberalization assisted by the internet revolution. This research will combine these previously presented themes; B2B branding and digitalization, and hence try to understand the phenomena of industrial bra…
Juoruilun merkitys ystävien välisessä vuorovaikutuksessa
2001
Wpływ zanieczyszczeń komunikacyjnych na glebę i uprawną roślinność przydrożną
2014
Celem pracy było rozpoznanie wpływu zanieczyszczeń komunikacyjnych na glebę i roślinność uprawnianą przy pasie drogowym. Zanieczyszczenia te, to nie tylko spaliny, ale również pyły powstające w wyniku tarcia opon o nawierzchnie drogi, płyny wyciekające z nieszczelnych instalacji oraz śmieci wyrzucane przez kierowców w trakcie jazdy. Roślina bytująca w takim środowisku, jest narażona na liczne stresy i uszkodzenia. Główną przyczyną wpływającą niekorzystnie na rozwój roślin, a nawet powodującą ich śmierć, jest potęgujące się stale zanieczyszczenie powietrza, zwłaszcza w rejonach śródmiejskich jak i wzdłuż obciążonych tras komunikacyjnych. Na skutek używania soli do zwalczania gołoledzi, naraż…
Zaļā uzņēmējdarbība Latvijā: Patērētāju attieksmes novērtējums
2021
Elīna Jātniece. Bakalaura darbs “Zaļā uzņēmējdarbība Latvijā: Patērētāju attieksmes novērtējums”. Bakalaura darba mērķis ir, pamatojoties uz literatūras analīzi par zaļo uzņēmējdarbību un patērētāju attieksmes veidojošajiem elementiem, kā arī autores veikto analīzi un pētījumu par situāciju Latvijā un Igaunijā, izstrādāt ieteikumus zaļās uzņēmējdarbības attīstībai Latvijā. Pirmajā nodaļā tiek aprakstīta zaļās uzņēmējdarbības attīstības vēsture, raksturoti patērētāju attieksmi ietekmējošie faktori un analizēta to ietekme uz uzņēmējdarbības attīstību. Otrajā nodaļā tiek analizēta zaļās uzņēmējdarbības vide Latvijā un Igaunijā no tiesiskā regulējuma, ekoinovāciju un uzņēmējdarbības attīstības …