Search results for "STRATEGY"
showing 10 items of 2256 documents
Using a brief questionnaire to assess the overall perception of basketball spectators
2014
Purpose – The purpose of this paper is twofold. The first aim is to obtain a valid and reliable instrument for the holistic analysis of sporting events, and the second is to test a causal model in which future intentions depend on spectators’ perceptions of quality, satisfaction, and value of these events. Design/methodology/approach – A total of 493 spectators of a professional basketball team in the Spanish ACB league responded to a survey to measure the overall performance of the sporting event service. Exploratory factor analysis and further confirmatory factor analysis using structural equation models provides the methodology for testing the reliability and validity of the instrument.…
Training strategic thinking: Experimental evidence
2014
Abstract Strategic behavior is crucial for strong firm performance, especially in competitive environments. Thus, designing a good strategy is a key issue for firms. Designing a strategy requires a combination of strategic thinking—which involves analyzing a firm's strategic environment, defining a vision of its future, and devising new ideas to out-think competitors – and strategic planning – which implies using these ideas to formulate a business plan. Although many firms excel at strategic planning, few devote enough resources to strategic thinking, which results in strategic insanity (i.e., firms repeatedly applying the same strategies with the expectation of different outcomes). To fos…
Predictors of tourist engagement: Travel motives and tourism destination profiles
2020
Abstract The aim of this study is to investigate the influence of travel motives and regional tourism destinations on positive/negative engagement with a destination management organisation (DMO). According to previous literature, travel motives were classified as push and pull motives, and regional tourism destinations were classified by tourist demand behaviour. To achieve the objective, the totality of posts about regional tourism destinations published on the Brand Spain's Official Facebook Fanpage during a year were analysed (418), along with audience reactions (127,750), comments (3219) and shares to such posts. A content analysis was performed, with a regression analysis (optimal sca…
Une nouvelle technique de détection des endommagements dans les composites basée sur l'utilisation des micro-ondes et des circuits microrubans résona…
2006
Resume On presente dans cet article une methode non destructive novatrice de detection d'endommagement dans les materiaux composites. Elle est fondee sur l'observation et l'analyse des modifications des proprietes dielectriques d'un milieu dues a un endommagement. Plus precisement, son originalite reside dans le fait que le diagnostic cherche est obtenu via un circuit resonant microbande soumis a un champ electromagnetique dans la gamme des micro-ondes. Dans cette Note, on montre la faisabilite de la methode en examinant sa capacite a detecter les ruptures de fibres au sein d'une eprouvette en composite unidirectionnel soumise a un effort de flexion. Pour citer cet article : J. Rossignol, A…
Conceptualisation et classification des problèmes de fatigue mécanique
2011
International audience; On propose de conceptualiser et de classifier les problèmes de calcul de structures dits de fatigue (dans le cadre de la Mécanique de lʼEndommagement). Parce que le concept de fatigue est avant tout un concept que lʼon peut estimer structural plutôt que local, cette classification est faite dʼabord sur des grandeurs structurales. Ensuite, on donne une classification faite sur des grandeurs locales. Lʼobjectif de ces classifications est de favoriser la résolution locale des problèmes de fatigue dʼune classe donnée en aidant à la justification du passage des lois dʼévolution obtenues par la Thermodynamique à celles écrites dans le cadre de la fatigue.
Host community perceptions of cruise tourism in a homeport: A cluster analysis
2018
Abstract This study applies a factor-cluster analysis to a sample of 321 residents in the city of Valencia based on their perceptions of the impacts of cruises on their city. Three clusters of residents were identified, namely 'pessimists', 'cautious supporters' and 'optimists'. Overall, the findings reveal that most respondents doubt the magnitude of positive impact in terms of welfare, social, economic and heritage aspects. Furthermore, there are significant differences between the three clusters, based on age and geographical proximity to the tourist area and port. No significant differences were found based on gender, level of education, numbers of members in household, occupation, leng…
A Broad Analysis of Marketing Strategies for their Incorporation as Activities in a User Centred Process
2014
Abstract The goal of this paper is to analyze the most important Marketing Strategies that can be used for the development of interactive systems. First of all, an extensive Mapping Study has been achieved, in order to search what relationship exists between Marketing and Usability. Furthermore, a study of the state of the art has been achieved to discover whether Marketing Techniques and HCI concepts already co-exist in the existing bibliography, and to what extent. Finally, a SWOT analysis has been presented of the most important marketing strategies that exist on the Market: Product, Price, Promotion and Place.
Associations between travel and tourism competitiveness and culture
2020
Abstract In recent years, countries have been competing with each other to attract tourists due to of the unprecedented growth in new tourism destinations. Consequently, these countries have been taking several initiatives to improve the competitiveness of their destinations in comparison to those of other countries. However, it is becoming increasingly difficult for destinations to become the most popular and preferred choice among tourists. Previous literature has highlighted the need for examining the association between the culture of a particular destination and their competitiveness with respect to tourism. Little is known, however, about these associations at the present time. This s…
¿Quién paga, quién gana? El caso de la venta del BdV
2016
ResumenEl proceso de venta del Banco de Valencia gestionado por el FROB duró 10 días. La venta se adjudicó a CaixaBank por un euro después de recibir 5.500 millones de fondos públicos. El informe de Oliver Wyman de 2012 motivó dicha reanudación. En él se estimaban unas necesidades de 1.846 millones en el escenario base, escenario que ha sido peor que el real.Este trabajo analiza el valor del BdV. Los resultados indican que el valor mínimo del BdV para CaixaBank es de más de 4.000 millones de euros. Sin embargo, no se ha podido determinar el porqué de esta diferencia. Diferencia reconocida en las cuentas de CaixaBank. Sin embargo, el precio pagado, un euro, después de un sacrificio muy impor…
Introduction to the special issue
2016
Purpose – The purpose of this paper is to set the papers included in the special issue into their unique contextual stage of entrepreneurial eco-systems in Nordic and Baltic countries. Design/methodology/approach – The editorial first presents the current status of entrepreneurship in the Nordic and Baltic regions. It then provides an overview of the papers included in this special issue, while highlighting their contributions. Finally, it concludes with suggestions for further research, while pointing out promising areas for future investigations. Findings – The papers included in this special issue help advance the understanding of important aspects of entrepreneurship in general, and wi…