Search results for "STRATEGY"
showing 10 items of 2256 documents
Factors contributing brand attitude in advergames: Entertainment and irritation
2012
The main contribution of this article is to offer new insights into the antecedents of brand attitude in an advergaming context, focusing on entertainment and irritation as its main drivers. Also, the indirect effect of intrusiveness and congruence on brand attitude is analyzed. A structured questionnaire was completed by a sample of 100 undergraduate and postgraduate students after playing to a real casual advergame. The results show that entertainment is the main driver of brand attitude although irritation also exerts a significant effect on brand attitude due to perceived intrusiveness that, in turn, is determined by incongruence. The study provides useful managerial implications for co…
Spatial mapping of price competition using logit-type market share models and store-level scanner-data
2009
This paper proposes a methodology to obtain reliable spatial maps of price competition using store-level scanner data. Specifically, a procedure to obtain a symmetric matrix of similarities between brands considering their substitutability depending on price variations is proposed. The matrix is derived from a market response model where price cross-effects are split into two components. The first component accounts for the fact that price variation in one brand can have different effects to price variation in other brands (ie j → j′≠j′ → j). The second component accounts for the fact that the price of each brand can have different effects across competing brands (ie j → j′≠j → j ″). The ma…
Mobile Application Diffusion and Success: An Interpretative Approach to Influential Factors
2018
The rapid evolution of mobile computing technology has been attributed to the increasing capitalizing by companies on this innovative business medium. The result of conformity between technology advancement and market demand increment for mobility has led to the development of different categories of mobile businesses in recent years. This research reviews the previous related literature to the subject and by deploying meta-synthesis as a systematic quantitative method; a generic model covering important factors contributing to mobile application diffusion is presented. The proposed comprehensive model consists of users' specifications, technical aspects and contextual factors in the first …
Knowledge-Intensive Business Service as innovation agent through client interaction and labour mobility
2008
Theoretical propositions often maintain that the Knowledge-Intensive Business Service (KIBS) sector is important in stimulating innovation activity in other industries. Empirical results from quantitative innovation surveys on the other hand generally regard KIBS as less important innovation partners for other firms. Such results may rely on the fact that quantitative surveys do not seize all the roles KIBS firms have as knowledge sources. The paper thus demonstrates that many workers left the KIBS sector in Norway to start working in other sectors during parts of the 1990s, signifying a flow of knowledge following the workers out of the KIBS sector.
Non-isothermal separation of ferrofluid particles through grids: Abnormal magnetic Soret effect
2013
Abstract Nanoparticle transport through thin non-isothermal ferrofluid layer between permeable walls is investigated. The transient mass flux is determined from measurements of particle concentration changes in two fluid chambers of different temperatures which are attached on both sides of the layer. Experiments are performed employing fluid samples of small ordinary magnetic Soret effect, which is detected by thermal grating technique. The separation measurements say that a magnetic field, aligned along a temperature gradient, causes a remarkable increase in the mass diffusion coefficient and a simultaneous decrease in particle thermodiffusion mobility. It is proposed that the observed ef…
Tabu search with strategic oscillation for the maximally diverse grouping problem
2013
We propose new heuristic procedures for the maximally diverse grouping problem (MDGP). This NP-hard problem consists of forming maximally diverse groups—of equal or different size—from a given set of elements. The most general formulation, which we address, allows for the size of each group to fall within specified limits. The MDGP has applications in academics, such as creating diverse teams of students, or in training settings where it may be desired to create groups that are as diverse as possible. Search mechanisms, based on the tabu search methodology, are developed for the MDGP, including a strategic oscillation that enables search paths to cross a feasibility boundary. We evaluate co…
On the generalized directed rural postman problem
2014
The generalized directed rural postman problem (GDRPP) is a generic type of arc routing problem. In the present paper, it is described how many types of practically relevant single-vehicle routing problems can be modelled as GDRPPs. This demonstrates the versatility of the GDRPP and its importance as a unified model for postman problems. In addition, an exact and a heuristic solution method are presented. Computational experiments using two large sets of benchmark instances are performed. The results show high solution quality and thus demonstrate the practical usefulness of the approach.
GRASP with path relinking for the orienteering problem
2014
In this paper, we address an optimization problem resulting from the combination of the well-known travelling salesman and knapsack problems. In particular, we target the orienteering problem, originated in the context of sport, which consists of maximizing the total score associated with the vertices visited in a path within the available time. The problem, also known as the selective travelling salesman problem, is NP-hard and can be formulated as an integer linear program. Since the 1980s, several solution methods for this problem have been developed and applied to a variety of fields, particularly in routing and tourism. We propose a heuristic method—based on the Greedy Randomized Adapt…
Improving demand forecasting accuracy using nonlinear programming software
2006
We address the problem of forecasting real time series with a proportion of zero values and a great variability among the nonzero values. In order to calculate forecasts for a time series, the model coefficients must be estimated. The appropriate choice of values for the smoothing parameters in exponential smoothing methods relies on the minimization of the fitting errors of historical data. We adapt the generalized Holt–Winters formulation so that it can consider the starting values of the local components of level, trend and seasonality as decision variables of the nonlinear programming problem associated with this forecasting procedure. A spreadsheet model is used to solve the problems o…
Constructing Good Solutions for the Spanish School Timetabling Problem
1996
In the school timetabling problem a set of lessons (combinations of classes, teachers, subjects and rooms) has to be scheduled within the school week. Considering classes, teachers and rooms as resources for the lessons, the problem may be viewed as the scheduling of a project subject to resource constraints. We have developed an algorithm with three phases. In Phase I an initial solution is built by using the scheme of parallel heuristic algorithm with priority rules, but imbedding at each period the construction of a maximum cardinality independent set on a resource graph. In Phase II a tabu search procedure starts from the solution of Phase I and obtains a feasible solution to the proble…