Search results for "Semiotic"

A Conceptual Restructuring of Spatial Motion Expressions in Chinese L2

2018

This paper focuses on the patterns in the encoding of spatial motion events that play a major role in the acquisition of these type of expressions. The goal is to single out the semantic contribution of the linguistic items which surface in Chinese locative constructions. In this way, we intend to provide learners with an account of the spatial representation encoded in the Chinese language. In fact, Chinese grammar is often perceived as idiosyncratic, thus generating a frustration that turns into learned helplessness (Maier and Seligman, 1976). We will analyze Talmy (2000a,b) framework under the light of investigations such as Landau and Jackendoff (1993), Svenonius (2004, 2006, 2007), and…

Yo logo(s): On the icono-plastic configuration of brand symbols

2015

Among the various areas with which the vast research field of branding is concerned, brand image is recognized as a territory most pertinently analyzed with semiotic tools, since it is populated by symbols that are amenable to interpretation, such as brand logos. According to Henderson and Cote (1998), logos are graphic designs that companies uses, with or without their name, to identify themselves or their products. Semiotics, and particularly structuralist semiotics (e.g., Floch 1990,1995; Landowski 1989; Fabbri 1998; Marrone 2001, 2007), has largely abandoned the scrutiny of symbols and signs as standalone objects of analysis, in favour of the conditions of meaning that underlie brand na…

Formidable Bracelet, Beautiful Lantern

2013

We live in an experience economy. The more saturated the global market becomes with products offering the same functions, services and quality, the more companies are wanting to appeal to the intangible needs and desires of consumers. To achieve this, designers and researchers are turning inwards to investigate the psychological factors affecting peoples' relationships and reactions towards design properties. For this reason, design semantics studies on user experience have been advancing all the time. Much emphasis has been placed on visual product experience, as well as the relationship between brand perception and user experience. These are important steps, which are referred to in this …

Genres of communication in activist eParticipation

2012

In this paper, we examine the genres of communication in an activist case in a Norwegian municipality. As genres evolve over time, and the emergence of new genre properties is a sign of a mature technology, we compare the genres used in traditional paper-based media with the genres used in social media, to examine the maturity of social media as a medium for activist eParticipation. We also discuss the usage patterns of traditional vs. social media, and their relation to the public sphere. Our findings indicate that so far, the genres used for activism in social media are very similar to their offline counterparts, with some new genres and genre characteristics emerging. Social media is mov…

Farewell to representation: text and society

2017

Cultures develop the criteria to construct and recognize their texts, and pose them as normal, usual, ‘natural’. For us a book is a text, in Middle Ages for everyone a city was a text. But when it is necessary to critically inspect such a culture by analyzing its texts, it becomes necessary to understand their conditions of possibility and their functioning. So, from the semiotic point of view the text is something that needs to be recognized and constructed at the same time, that is to say invented according to the double meaning this word has for the ancient rhetoric (recovering) and for modern science (creating) (Marrone 2014). This is true for the semiotician who search for the fundamen…

La representación de la "femme fatale" en el universo narrativo de "Muerte de un ciclista" (Juan Antonio Bardem, 1955)

2017

Este artículo analiza la representación de la femme fatale en Muerte de un ciclista (Juan Antonio Bardem, 1955) como un recurso sintomático de la disidencia de Bardem respecto a la dictadura franquista. Partiendo de una perspectiva interdisciplinar que considera las aportaciones de la teoría semiótica y la teoría fílmica feminista, se aplica una metodología de análisis textual que atiende tanto a la estructura narrativa del film como a los procesos de significación, visuales y sintácticos, asociados a la femme fatale. Las conclusiones del análisis muestran un estereotipo fuertemente codificado y anclado en la narrativa clásica de la sanción, revelando la dificultad de articular, en el cine …

Posso offrirle un caffè? Sociosemiotica della caffettiera

2015

Strategie e traduzioni in cucina: la caponata

2020

Il capitolo rappresenta la prosecuzione di un lavoro di ricostruzione storico, semiotico e simbolico della significazione del famoso piatto della cucina siciliana già iniziato con il saggio "Caponata Rovina di Sicilia. In questo ulteriore saggio si offre una rivisitazione il più possibile esauriente delle medesime problematiche, aggiungendo un'analisi dei discorsi mediatici a proposito di caponata. The chapter represents the continuation of a work of historical, semiotic and symbolic reconstruction of the significance of the famous dish of Sicilian cuisine already begun with the essay "Caponata Rovina di Sicilia. In this further essay we offer a review as comprehensive as possible of the sa…

Caponata, rovina di Sicilia

2019

L’articolo ricostruisce la significazione della caponata, storico piatto della cucina siciliana, a partire dalla sua dimensione simbolica di piatto locale e comunitario, passando, quindi ad analizzarne la defi- nizione dizionariale. Della caponata, si ricostruisce l’etimologia e la genealogia. A partire dall’interpretazione delle trasformazioni storiche del piatto, l’articolo avanza l’ipotesi che alla base del suo senso profondo possa essere rintracciata l’estetica romantica della rovina.

Genitori e bambini: lasciamoli guardare in pace i loro cartoni

2017

Che differenza c'è fra l'analisi semiotica dei cartoni animati e la sua "versione facile"? In rete e nell'editoria si diffondono sempre più spesso testi a commento dei cartoni animati che piuttosto che aprire alla complessità del mondo tendono a costituire una volontà di controllo e di imposizione di visioni ideologiche pregresse.