Search results for "Sign"
showing 10 items of 14733 documents
I-Pod, and you?
2009
Semiotica del design
2018
Tra i tanti artefatti con cui la semiotica si confronta, quelli che ricadono sotto l’ampio ombrello della parola design sembrano godere di uno statuto particolare. Il pensiero va subito agli oggetti naturalmente, il cui senso, come hanno spiegato i padri fondatori della disciplina, obbedisce a un doppio criterio di pertinenza: pratico e mitico. A fianco a tali questioni tuttavia la riflessione più recente sul design ha messo in evidenza come a costituire motivo di interesse possa essere la nozione stessa di progetto. È questo il vero oggetto del design a ben pensare, non foss’altro perché i professionisti che lo praticano non esitano a dar forma tanto a oggetti quanto a un’infinità di altri…
Post-it
2020
The history of the invention of post-it, the famous small piece of yellow paper with a re-adherable strip of glue, help us see how designing can be a way of redesigning more than a creation ex nihilo. A designer is who works on the meaning of things, focusing on the relations an artifact creates with humans and non humans. Standing in front of an object, then, the question changes: not what is design but when.
Estetica del Telegionale
1998
Postfazione. Che cos'è un progetto?
2021
We should go back to the project and redesign it. Maybe even changing its form. No longer a technical drawing, a sketch on paper, a working scheme of an object that does not yet exist, but something different. Maybe a different kind of drawing, a diagram, or maybe a story. No storytelling though, please, at least if by storytelling we mean telling stories as is done in marketing to sell products. No, the project can be thought of as a story only if the story is also thought of as a project. Without a formal definition of storytelling we cannot think of formalizing the way to take into consideration the social dimension of objects. In the end it is Bruno Latour, perhaps in spite of himself, …
Tecnologie in cucina
2020
There is no better inorganic actor than Vorwerk's Thermomix to demonstrate how the kitchen is a fertile ground for investigating the relationship between humans and non-humans. We can think of this particular blender as an exemplary text, a cultural product that, if properly analyzed, allows us to reconstruct the mechanisms that dominate a much broader class of artifacts. What interests us is in fact that objects (in general, and therefore kitchen objects) have nothing objective and therefore that their nature as "tools", as we commonly call them, does not imply either a gregarious role or a presumed inertia that makes them dumb helpers able to perform more or less well a function that is g…
Zeta printing. Storytelling mon amour
2017
Storytelling, or "storytelling." This is the the watchword of contemporary communication, the key concept on which to work in order to to be successful, to fascinate crowds and become memorable memorable, and even to convince them to buy a product, whatever it is. a product, whatever it is; this is the discovery, the discovery, communicative innovation, the ace up the sleeve of today's advertiser. As simple as the ubiquitous minimalism, as effective as that "subliminal message that "subliminal message" of hidden persuaders, whose idea communicators of every kind caress as Number 1 does with his white cat (the archenemy of agent 007 of agent 007 who commands the Spectre, ed.). Storytelling i…
Apprendre à manger. Sémiotique des objets de table pour enfants
2021
The subject of children at the table is related to that of conviviality on two levels. Firstly, at the level of the acquisition of social rules concerning the ways of being at the table, the codes of the meal, the recognition of appropriate behaviour in different contexts (at home, outside, formal, informal, etc.), in short, the "have to". Secondly, at the level of the acquisition of a general know-how, represented by all the somatic behaviours necessary for the consumption of the meal: learning to chew solid food, to drink from a glass, to use cutlery, to handle plates, bowls, soup plates, and so on. In this essay, we will analyse table objects designed for children (glasses, cutlery, plat…
Introduction to the semiotics of the text
2021
This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
Bcl-xL as a Modulator of Senescence and Aging
2021
Many features of aging result from the incapacity of cells to adapt to stress conditions. When cells are overwhelmed by stress, they can undergo senescence to avoid unrestricted growth of damaged cells. Recent findings have proven that cellular senescence is more than that. A specific grade of senescence promotes embryo development, tissue remodeling and wound healing. However, constant stresses and a weakening immune system can lead to senescence chronicity with aging. The accumulation of senescent cells is directly related to tissue dysfunction and age-related pathologies. Centenarians, the most aged individuals, should accumulate senescent cells and suffer from their deleterious effects,…