Search results for "Sincerity"
showing 6 items of 6 documents
On congruence between brand and human personalities
2010
PurposeThe purpose of this research paper is to uncover the relations between brand and human personality by identifying brand preferences of consumers with different personality types.Design/methodology/approachBased on the existing literature, 15 propositions are suggested linking Ekelund's DI types as parsimonious proxies of human personality and brand personality dimensions as suggested by Aaker. Propositions were tested through statistical analysis of survey data collected in two stages.FindingsIt was found that consumers prefer brands with personalities that match their own. For example, consumers with Blue DI type exhibit clear aversion from the excitement dimension of brand personal…
Sincerity in Lithuanian epistolarity: Between truth and emotion
2020
AbstractThis paper investigates the lexical representation of sincerity in Lithuanian epistolarity throughout the twentieth century. Drawing on data from the corpus of Lithuanian letters and employing the techniques of corpus, statistical and philological analysis, this paper explores the use, frequency and context of occurrence of the four sets of lexical stems: atvir- (‘open’, ‘frank’), nuošird- (‘sincere’, ‘honest’), šird- (‘heart’), and tikr- (‘authentic’, ‘genuine’, ‘real’). As each of these lexical stems foreground different semantic shades of sincerity, they are treated in this paper as lexical variables that inscribe different degrees of an author’s sincere attitude (stance) toward …
Study of the tear effect with Eye tracking methodology: A pilot study
2018
Según Darwin, el lloro emocional fue considerado un resultado fortuito a la luz de la evolución; sin propósito alguno, y debía ser visto como una consecuencia secundaria a fenómenos más importantes. Aunque es el comportamiento más dramático por el cual las emociones emergen en el rostro, muy poco es lo que se sabe desde la neurociencia. El presente estudio tiene como objetivo demostrar que la idea de Darwin está lejos de ser cierta, y que el lloro emocional parece jugar un papel esencial en el desarrollo de las relaciones sociales, siendo un factor de influencia en la percepción de sinceridad. Estudios previos han encontrado una influencia en la inhibición de la agresión, y que favorece la …
Social Media as an Opinion Formulator: A Study on Implications and Recent Developments
2019
Social media has a great influence on how information reaches us and how we form an opinion based on it. For many users, social media increases the variety of information and ensure its accessibility across different platforms. However, recent years have seen an exponential increase in the power of social media. Most often, the forwarding and sharing of journalistic articles serve the recommendation from the user's point of view, but recently, these platforms have been developed into an echo chamber to transport additional information or even a critical attitude. In addition, the uncontrolled influx of social media in different parts of the world favors phenomena such as fake news and socia…
The relational marketing and confidence like strategies of the entrepreneurship
2019
The economic changes do that the individuals look for alternatives of production of property or services, for it the entrepreneurial appear as an option of individual sustenance and in some cases relative along the history, nevertheless they arise in conditions that are not the suitable ones; nevertheless, the public policies as, like in case of the Ecuador they seek in an emergent way to stimulate this sector of the economy. In search of the development the entrepreneurs implement tacit actions that are own of the Relational Marketing, which in this particular case there have identified that manage confidence relations. These contex like the contacts between(among) two or more persons, who…
Are mandatory non-financial disclosures credible? Evidence from Italian listed companies
2020
According to the Directive 2014/95/EU on non‐financial information (NFI), from 2017 onwards, large companies of member states must provide social, environmental, and governance disclosures. This paper, focusing on the evaluation of the credibility of NFI in Italy after the implementation of the EU Directive, aims to investigate whether making non‐financial disclosures (NFDs) obligatory affect their credibility. From a theoretical perspective of material legitimacy theory, we investigated the NFDs of the 31 FTSE MIB Italian listed companies for the 2017 fiscal year. Through a meaning‐oriented content analysis, we developed a self‐constructed credibility index applying an operational framewor…