Search results for "Social representations"
showing 3 items of 33 documents
Brand social representations: strategic perspectives for a fitness club
2009
International audience; The aim of this study was to identify an accurate tool to enable fitness club managers to discover those opinions or stereotypes which represent obstacles to joining their organisations. Starting with brand image, the analysis then considered social representations as relevant constructs for apprehending these opinions or prejudices. The use of a word association task and the model of basic cognitive schemes (Rouquette, 1990; 1994) provided access to the salient elements of the social representations of a particular sport brand and the way they are structured. The procedure combining these two stages represented a diagnostic tool for identifying the attractive and un…
Evolution of nurses' social representation of hospital hygiene: From training to practice
2011
Nurses' social representations of hospital hygiene were analyzed. A cross-sectional method was used to compare and analyze the social representations of the concept domain of "hospital hygiene" across three independent groups of participants (N=744). The groups included: (a) professional nurses (N=114); (b) student nurses (N=315); and (c) psychology students (N=315). Comparisons were drawn: (a) between professionals and students; and (b) between student nurse cohorts at three different levels (years) of training. The results show an ongoing evolution of the social representations of hospital hygiene during training and in the course of professional practice. The representation of hospital h…
Femminicidi a processo. Dati, stereotipi e narrazioni della violenza di genere
2021
Il volume espone i risultati di una ricerca sulle rappresentazioni del femminicidio in ambito giudiziario in Italia, illustrandone il quadro teorico, le scelte metodologiche, l’impianto analitico, gli strumenti. La tematica del potere e della diseguaglianza tra i sessi è analizzata attraverso le definizioni fornitene in ambito giuridico e nei codici penali, esplorandone i significati sociali e questionando i possibili ancoraggi politici ed economici, attraverso il modello del “campo giuridico” di Bourdieu quale luogo di espressione di una forza simbolica che contende il potere ad altri “campi sociali”. L’indagine empirica è condotta attraverso un triplice livello di approfondimento di natur…