Search results for "Sophistic"
showing 10 items of 27 documents
Retórica y sofística: la cuestión antifontea desde el punto de vista lingüístico
2003
In this paper it is analysed the frequency of a given number of linguistic features within the corpora of the traditionally so called Antiphon the Orator and Antiphon the Sophist. The aim is to determine, by means of statistics, the linguistic and stylistic criteria that might allow to point out or at least to suggest that the works attributed to them could be assigned to the same hand.
Sophisticated humor against COVID-19 : the Polish case
2021
Abstract The analysis undertaken in the article focuses on a group of memes selected from the database which drew on culture-specific references. Specifically, they embrace the memories of socialist times and call on references to comic films and easily recognized characters in order to bring out the re-discovered absurdity of the current COVID-19 situation. This material seems ideal to revisit Raskin’s early notion of sophistication, which was broadly argued to derive from intertextuality as well complexity of references that function as sources of humor. In all the examples discussed we can observe the intertextual and metatextual elements, multiple levels and shifts in points of view and…
Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain
2013
This article outlines the findings of a study employing a partial least squares (PLS) structural equation methodology to explore the relationship among advertising and brand personality (BP) dimension of a validated Aaker's model (1997) in the airline business. BP refers to the emotional side of brand image. It is created by all experiences of consumers with a brand. The model was validated using confirmatory factor analysis and the effect of advertising on BP has been tested using PLS. The findings suggest that advertising influences the formation of BP only in the sophistication dimension. These results invite managers in the airline companies sector to develop communication strategies to…
Algunas notas a Mosquión (fg. 6 N/S) sobre la idea de progreso
2008
Antonio.Melero@uv.es El propósito del presente trabajo es el de pasar revista al fragmento mayor de Mosquión a fin de estudiar su importancia para el estudio del concepto griego de progreso. This paper aims to review, from a stylistic and narrative perspective, Moschion’s main fragment in order to establish his relevance for the study of the Greek concept of progress.
Il filosofo non è il suo doppio: la scivolosa somiglianza tra filosofia e sofistica
2021
Heristics and rhetoric can therefore constitute a dangerous drift of the dialogical method; and despite some apparent similarities between the dialectical and the eristic method, what will always differentiate the philosopher from the erist is a radically different ethical horizon. If the philosopher is genuinely a friend of knowledge, wisdom and justice, and therefore every action of his is aimed at good, it will not be too difficult a task, as instead believes Deleuze, to think that his talks always transform the dispute into new acquisitions for knowledge
De nova Philostrati editione a Rudolpho Stefec parata disputatiuncula
2021
The contribution is a study on the tradition and text of Philostratus’ Vitae Sophistarum based on the recent edition of Stefec. This edition profits from the advancements of the last two centuries both in the field of textual criticism and in that of palaeography, since until now the reference text had been the one established by Kayser in his three editions (1838; 1844; 1870-71), which however had been conducted with pre-Lachmannian criteria. In the first part of the contribution we retrace the process that led the publisher to reconstruct the relationships between the manuscripts and to reconfigure the codices into two families, instead of three: the publisher shows that those that accord…
Dumb Animals: A Short History of Classical Logocentrism
2021
Among the most common and influential stereotypes of Greco-Roman literature is the idea that animals are ‘dumb’ (ἄλογα/muta), that is, mute and devoid of reason. In recent years, several explorations of what Stephen Newmyer has aptly called the ‘man alone of animals’ topos have pointed out that in asserting the privileged status of humans the ancients attached special importance to articulate language. Yet, most of these explorations have adopted a thematic rather than historical approach in an attempt to provide a comparative assessment of ancient and modern paradigms. In the present paper, I follow a historical line through the literary representations of animals as ‘dumb’, focusing on tw…
Ongoing Economic Restructuring in the Wake of the Latest Economic Crisis: A Russian Perspective
2013
Abstract The latest economic crisis has brought into focus long-standing discussions regarding the role played by services in contemporary economies. Whether viewed as a support for the well-established manufacturing sector, or growth engine in its own right, the third economic sector has become a focus point for policy makers worldwide. The paper follows the effects of the crisis on the tertiarization process, with an emphasis on developing economies, where this phenomenon is barely coming of age. The research is centered on the IT market, as this is seen as a comprehensive measure of the maturity and sophistication of the services sector.
Self-portrait of an Orator as a Poet : images and Poetic references in Aelius Aristides' work
2022
Aelius Aristides is one of the major representatives of the Second Sophistic : his speeches are exemplary of the development of epidictic rhetoric in the imperial period. Everything in his work, including what he himself says on the subject, gives the image of an orator devoted body and soul to rhetoric and confident in the powers of prose. This is also the portrait that most studies since the 19th century have confirmed.However, poetry plays an important role in Aristide's speeches : they contain many poetic images and references. Moreover, Aristide writes poems and gives us fragments of them. He does not hesitate to refer to his own verses in speeches from both the beginning and the end o…
Innovation or Normalization in E-Campaigning?
2008
■ Scholars have seldom tested the innovation and normalization paradigm of e-campaigning over time. Particularly outside the US, there is a lack of comparative analyses of candidate or party websites that deal with the concept's temporal validity and scope. The article addresses this research gap through a longitudinal content and structural analysis of German party websites in the 2002 and 2005 national elections. The results provide empirical evidence of a twofold development of federal e-campaigns: while the major party websites evolved over time in information density, interactivity and sophistication (innovation), the minor parties were throughout characterized by an underutilization o…