Search results for "Sport management"
showing 4 items of 54 documents
Editorial: The Management of Emotions in Sports Organizations
2020
La calidad percibida de los servicios deportivos: diferencias según instalación, género, edad y tipo de usuario en servicios náuticos. (The perceptio…
2008
En el ambito de la gestion deportiva, la calidad de losservicios deportivos y la satisfaccion de los usuarios es un area de gran desarrollo. Este trabajo pretende determinar el grado de calidad percibida en unos servicios deportivos de caracter publico como son unas escuelas de actividades nauticas. Para ello se analizaron 2375 usuarios de estas escuelas que contestaron un cuestionario sobre calidad de servicio percibida y satisfaccion con el servicio recibido. La escala de calidad percibida utilizada determino diez dimensiones de calidad: las clases, el tiempo libre, el entorno nautico, los horarios, la comida, el material nautico, la comida complementaria, la conserjeria, la limpieza y la…
Brand social representations: strategic perspectives for a fitness club
2009
International audience; The aim of this study was to identify an accurate tool to enable fitness club managers to discover those opinions or stereotypes which represent obstacles to joining their organisations. Starting with brand image, the analysis then considered social representations as relevant constructs for apprehending these opinions or prejudices. The use of a word association task and the model of basic cognitive schemes (Rouquette, 1990; 1994) provided access to the salient elements of the social representations of a particular sport brand and the way they are structured. The procedure combining these two stages represented a diagnostic tool for identifying the attractive and un…
Understanding small sports under globalization : a study on women’s American football: the global dynamics of women’s American football involving Fin…
2023
With more attention given to women’s sports, this study focuses on the research gap in women's American football as a heavily under-researched field. The paper aims to examine the global dynamics of women's American football by highlighting the position of the sport in opportunities, challenges, and development process. The study investigates the environment of women's American football by asking the following questions: How is women's American football functioning in the USA and in Finland? What is the nature of international competition in the IFAF Women's World Championship? And what are the challenges and opportunities presented in women's football globally, in Finland, and in the USA? …