Search results for "Stimulus"

The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

2022

While recent research on sustainability communication demonstrates the relevance of message framing, research on the effects of message framing on consumers' emotions is scant. Using the Stimulus-Organism-Response (5-0-R) framework, this paper examines the impact of environmental advertisements (stimuli) on two discrete emotions - hope and guilt - (organism) and how these emotions influence consumers' behavioral intentions (responses). Relying on the prospect theory, this study focuses on positive (gain) and negative (loss) frames. Study 1 shows that, in the context of Corporate Social Responsibility (CSR), a gain message elicits hope while a loss-message triggers guilt. Study 2 shows that …

A new definition of well-behaved discrimination functions

2009

Abstract A discrimination function shows the probability or degree with which stimuli are discriminated from each other when presented in pairs. In a previous publication [Kujala, J.V., & Dzhafarov, E.N. (2008). On minima of discrimination functions. Journal of Mathematical Psychology , 52 , 116–127] we introduced a condition under which the conformity of a discrimination function with the law of Regular Minimality (which says, essentially, that “being least discriminable from” is a symmetric relation) implies the constancy of the function’s minima (i.e., the same level of discriminability of every stimulus from the stimulus least discriminable from it). This condition, referred to as “well…

Motown, Disco, and Drumming

2019

In a study of tempo perception, London, Burger, Thompson, and Toiviainen (2016) presented participants with digitally ‘‘tempo-shifted’’ R&B songs (i.e., sped up or slowed down without otherwise altering their pitch or timbre). They found that while participants’ relative tempo judgments of original versus altered versions were correct, they no longer corresponded to the beat rate of each stimulus. Here we report on three experiments that further probe the relation(s) between beat rate, tempo-shifting, beat salience, melodic structure, and perceived tempo. Experiment 1 is a replication of London et al. (2016) using the original stimuli. Experiment 2 replaces the Motown stimuli with disco…

2015

The explosive pollination mechanism of the prayer plants (Marantaceae) is unique among plants. After a tactile stimulus by a pollinator, the style curls up rapidly and mediates pollen exchange. It is still under discussion whether this explosive movement is released electrophysiologically, i.e. by a change in the membrane potential (as in Venus flytrap), or purely mechanically. In the present study, electrophysiological experiments are conducted to clarify the mechanism. Artificial release experiments (chemical and electrical) and electrophysiological measurements were conducted with two phylogenetically distant species, Goeppertia bachemiana (E. Morren) Borchs. & S. Suarez and Donax cannif…

Motor cortical plasticity induced by motor learning through mental practice

2015

Several investigations suggest that actual and mental actions trigger similar neural substrates. Motor learning via physical practice results in long-term potentiation (LTP)-like plasticity processes, namely potentiation of M1 and a temporary occlusion of additional LTP-like plasticity. However, whether this neuroplasticity process contributes to improve motor performance through mental practice remains to be determined. Here, we tested skill learning-dependent changes in primary motor cortex (M1) excitability and plasticity by means of transcranial magnetic stimulation in subjects trained to physically execute or mentally perform a sequence of finger opposition movements. Before and after …

Chapter 9 The effects of a prepulse on the StartReact phenomenon

2006

Publisher Summary This chapter presents a study to investigate whether the inhibitory effects of the prepulse are different in the condition of motor preparation with respect to that of unexpectancy and whether the inhibition of the startle reaction by a prepulse is associated with the inhibition of the StartReact phenomenon. The chapter demonstrates that the procedure could help in ascertaining whether reflex and volitional components are actually combined in the StartReact phenomenon. Eight healthy volunteers, six men and two women, aged between 25 and 52 years were investigated and the startle reaction was recorded with surface electrodes over the right orbicularis oculi muscle and, in t…

Perception of Biological Motion in Central and Peripheral Visual Fields

2017

Abstract Studies analysing biological motion perception based on reduced number of dots have demonstrated that biological motion can be perceived even when only the lower part of the body is visible or when the number of dots representing the object is reduced. What is the minimal amount of information that enables biological motion to be distinguished from its scrambled version? The results of the current experiment demonstrate that biological motion can be distinguished from its scrambled version when the object is formed of approximately 5 (4.7 ± 0.1) dots. Additionally, we also investigated whether the threshold value for biological motion perception differs in central and peripheral vi…

Comparison of canonical variate analysis and principal component analysis on 422 descriptive sensory studies

2015

International audience; Although Principal Component Analysis (PCA) of product mean scores is most often used to generate a product map from sensory profiling data, it does not take into account variance of product mean scores due to individual variability. Canonical Variate Analysis (CVA) of the product effect in the two-way (product and subject) multivariate ANOVA model is the natural extension of the classical univariate approach consisting of ANOVAs of every attribute. CVA generates successive components maximizing the ANOVA F-criterion. Thus, CVA is theoretically more adapted than PCA to represent sensory data. However, CVA requires a matrix inversion which can result in computing inst…

Working memory performance is tied to stimulus complexity

2021

1. Summary Working memory is the cognitive capability to maintain and process information over short periods. Recent behavioral and computational studies have shown that increased visual information of the presented stimulus material is associated with enhanced working memory performance. However, the underlying neural correlates of this association are unknown. To identify how stimuli of different visual information levels affect working memory performance, we conducted behavioral experiments and single unit recordings in the avian analog of the prefrontal cortex, the nidopallium caudolaterale (NCL). On the behavioral level, we confirmed that feature-rich complex stimuli demonstrated highe…

Multiple-unit responses to pitch changes in rabbits

1996

Multiple-unit activity (MUA) was recorded from the hippocampus (Hc), the visual cortex (VCx) and the cerebellar cortex (CerCx) in rabbits when pitch deviant tones were presented in a series of standard tones (oddball situation) and when standard tones were absent (deviant-alone situation). Significant MMN-like responses (deviant responses minus standard responses in the oddball situation) occurred in Hc, reflecting a MUA increase to the standards and its decrease to the deviants. In accordance with parallel ERPs reported earlier, the MMN-like responses reflected responses only to different presentation frequencies of stimuli. Non-selectivity in the pitch of such responses in VCx and a lack …