Search results for "Stint"

Viestinnällisten oikeuksien kriittinen pikkujättiläinen

2019

Arvio teoksesta: Horowitz, Minna; Nieminen, Hannu & työryhmä (2019). Viestintä kuuluu kaikille. Kansalaisten viestinnälliset oikeudet ja mahdollisuudet Suomessa. Helsinki: Gaudeamus, 216 s.

Narrative Start-up Identity Construction as Strategic Communication

2022

In this qualitative case study, positioning itself within the social constructionist approach, we aimed to investigate and interpret identity narration and organizational identity in strategic external and internal communication at the health technology startup company Naava Group Oy. By analyzing three different datasets (Twitter, blog posts, and interviews), we examined how organizational identity was emerged and which way it was strategic in storytelling and narratives. The results indicate that the startup's strategic social media identity storytelling seemed strategically crafted, as various voices were detected to narrate the same stories that repeated the same narrative content. The …

What happened to body-to-body sociability?

2013

This article aims to investigate how the body-to-body forms of sociability evolved from 1996 to 2009 simultaneously with the proliferation of ICTs in Europe and why this happened. The article also aims to find out how the socio-demographic profile of Europeans practising these forms developed in the same period of time. The analysis is based on two surveys carried out in Italy, France, the United Kingdom, Germany and Spain in 1996 (N = 6609) and 2009 (N = 7255). Results show that although the internal diffusion and frequency of the forms of communicative sociability changed, on the whole the amount of sociability has increased so slightly that it would be more appropriate to speak about rea…

The Literary Construction of Journalism Education: A Review of the Course Literature in the Nordic Academic Journalism Programmes

2019

This article investigates the course literature in the curricula of 12 major journalism schools at Northern European universities. This analysis of the course literature listed in documentation of bachelor programmes traces how journalism education institutions constitute their knowledge base on journalism. It is found that Nordic journalism students are required to read almost four books per study credit on average. Undergraduate academic journalism programmes are professionally oriented, and professional literature by non-scientific publishers occupies a major place in the course literature. A strong emphasis is placed on professional books written in the domestic language, with an averag…

Puheviestintä - taitoaineesta tieteenalaksi

2012

Estimating the causal effect of timing on the reach of social media posts

2022

AbstractModern companies regularly use social media to communicate with their customers. In addition to the content, the reach of a social media post may depend on the season, the day of the week, and the time of the day. We consider optimizing the timing of Facebook posts by a large Finnish consumers’ cooperative using historical data on previous posts and their reach. The content and the timing of the posts reflect the marketing strategy of the cooperative. These choices affect the reach of a post via a dynamic process where the reactions of users make the post more visible to others. We describe the causal relations of the social media publishing in the form of a directed acyclic graph, …

Work-Related Social Media Use : The Mediating Role of Social Media Communication Self-Efficacy

2022

Social media use has become an indispensable part of knowledge work. Employees posting work-related content on social media are considered credible sources of information and have significant importance for how stakeholders, such as potential customers and future employees, perceive the organization. Therefore, employees’ ability to communicate about their work on social media has become a competitive advantage both for individual employees and for their organizations, especially in the professional service sector. Hence, understanding the role of employees’ ability to use these social media professionally is crucial for understanding the communicative behaviors of contemporary knowledge wo…

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

2020

This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing. peerReviewed

Pääministeri Alexander Stubb Twitterissä : henkilökuva ja itsensä esittämisen strategiat

2016

Tämän tieteellisen tutkielman tarkoituksena oli kuvata ja ymmärtää pääministeri Alexander Stubbin henkilökuvan hallintaa Twitterissä. Tavoitteena oli vastata siihen, millainen henkilökuva Alexander Stubbista hänen twiittiensä perusteella muodostuu, ja mitä itsensä esittämisen strategioita Alexander Stubbin twiiteistä voidaan tunnistaa. Tutkimusaineisto koostui Alexander Stubbin käyttäjätililtä loka- ja joulukuussa 2014 julkaistuista twiiteistä, joita oli 312 kappaletta. Tutkimusaineiston analysoinnissa on käytetty laadullista, aineistolähtöistä sisällönanalyysiä sekä teoriasidonnaista analyysiä. Teoriasidonnaisen analyysin käytöllä pyrittiin ohjaamaan vastausten etsimistä tutkimustehtävää a…

Triebsphäre und Urkindheit des Ich

2009

This paper explores Husserl’s late manuscripts in order to sketch a phenomenological description of drives and the dimension of passive constitution that belongs to them. Although this topic touches upon psychological issues, it will be shown that a specifically phenomenological approach allows us to recognize the transcendental significance of instincts. By means of the phenomenological reduction, drives reveal a peculiar subject, the ‘original child’, which is described not as a figure of developmental psychology but as a transcendental subject pre-forming the way the world appears to us. Drives work constantly and passively as obscure sources of sense, and the original child is always in…