Search results for "Strategic communication"
showing 7 items of 17 documents
Is IS Online Chatter Just Noise?: An Analysis of the Islamic State Strategic Communications
2020
The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the...
Transparency for Sponsored Content : Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism
2016
As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no industry alone can answer, such as How much disclosure is needed for transparency? Self-regulation via codes of ethics has been suggested as a remedy to meet the rising transparency expectations, and this article analysed 40 codes of ethics in the fields of communication, advertising, and journalism (United States and Finland) related to sponsored content. The results indicate that there remains excessive variation within the codes of ethics of how transparency of sponsored…
Alert but somewhat unaligned: public sector organisations' social media listening strategies during the COVID-19 pandemic
2023
PurposeDuring the COVID-19 pandemic, public sector organisations produced thousands of social media messages weekly answering citizens questions and informing the public on safety related matters. The purpose of this study was to investigate how the pandemic shaped social media listening in Finland's public sector organisations and how these organisations aligned their listening and strategic communication to address emerging questions, news (real and fake) and rumours during the pandemic.Design/methodology/approachBuilding on a theoretical background from strategic communication, organisational listening, digital marketing and public sector communication, qualitative interview data include…
Whose voice? Understanding stakeholder involvement in law drafting affecting Sami reindeer herding
2019
A communication and a legal approach are combined to investigate stakehold-er involvement in law drafting affecting Sami reindeer herding. The thesis fo-cuses on Finland, participation in law drafting in the Act on Metsähallitus (For-est Management and Park Services) and consultation related to the adoption of the International Labour Organization (ILO) Convention No. 169 concerning Indigenous and Tribal Peoples in Independent Countries. The research aims at gaining a better understanding of communication preceding and during law drafting processes regarding indigenous land use. It clarifies the changing con-text of the law drafting in which the issue of land use is addressed. Study 1 provi…
Conceptual foundations : Reimagining roles, relations, and processes
2023
This chapter establishes a conceptual foundation for investigating the reimagining of roles, relations, and processes in collaborations among civil society organizations in development. The chapter starts by introducing the notion of imagination. It then proceeds to review the existing research literature on challenges related to power and privilege in civil society organization collaborations. Further, it explores new ideas and practices that have been identified as practical translations of the potential new foundations for collaboration. The discussion presented in this chapter forms not only an overall conceptual context for the chapters that follow, all of which speak from, but also to…
Trade Unions and Lobbying: Fighting Private Interests While Defending the Public Interest?
2020
Although framing theory has been extensively studied in strategic communication comparatively, little is known about how trade unions, as a specific type of organization, use framing strategies to achieve their organizational goals. Trade unions frequently aim to present themselves as cause groups, campaigning for broader societal benefits and values. A key communicative challenge for them is to argue that the interest of their members equates to the public interest. How do trade unions communicatively construct links between union interests and the public interest? How is this strategy reconciled with the more conflict-oriented framing found in much traditional union discourse? This study …
Editorial: New Forms of Media Work and Its Organizational and Institutional Conditions
2022
This thematic issue explores the widening scope of media work and the institutional and organizational conditions that support new forms of media work. The media industry has undergone significant economic, structural, and technological changes during the past few decades, including changing patterns of ownership and digitalization of media production, distribution, and consumption. Simultaneously, practices of media work are adopted also in other industries. The 10 articles in the issue not only focus on the new professional roles and responsibilities emerging in the news media industry but also study the practices of media work in organizations in other fields, such as the music industry …