Search results for "TAA"
showing 10 items of 1578 documents
Modeling the atomic and electronic structure of nanoparticle-ligand interfaces
2013
Se pyörii sittenkin : kolmiulotteisen konkreettisen mallin hyödyt planetaaristen ilmiöiden opetuksessa, havainnollisen mallin kehittäminen ja testaus
2007
Comparison of methods to model species habitat networks for decision-making in nature conservation : the case of the wildcat in southern Belgium
2020
Facing the loss of biodiversity caused by landscape fragmentation, implementation of ecological networks to connect habitats is an important biodiversity conservation issue. It is necessary to develop easily reproducible methods to identify and prioritize actions to maintain or restore ecological corridors. To date, several competing methods are used with recurrent debate on which is best and if expert-based approaches can replace data-driven models. We compared three methods: knowledge-driven (expert based), data-driven (based on species distribution model), and a mixed approach. We quantified their differences in habitat and corridor mapping, and prioritizations of landscape elements in t…
Music mood annotation using semantic computing and machine learning
2015
"Experience the real New Zealand - Maori culture as it is today" : representations of New Zealand and Maoris in Maori tourism websites
2012
Matkailu on maailmanlaajuisesti merkittävä ja kasvava ala. Uudessa-Seelannissa matkailulla on ollut jo pitkään merkittävä vaikutus talouteen ja koko yhteiskuntaan. Maorit ovat Uuden-Seelannin alkuperäiskansa ja vähemmistökulttuuri, sillä heitä on noin 15 prosenttia maan väestöstä. Tähän vähemmistöasemaan liittyen onkin mielenkiintoista tutkia minkälaisia representaatioita he luovat itse omasta kulttuuristaan. Matkailuun liittyy vahvasti mielikuvien luominen, sillä useimmat kulttuureihin liittyvistä matkailutuotteista perustuvat elämysten tarjoamiseen konkreettisten tuotteiden sijaan. Nämä mielikuvat ja representaatiot ovatkin tutkielman keskiössä. Tämän tutkielman tavoitteena on selvittää, …
Marine reserves : fish life history and ecological traits matter
2010
Copyright by the Ecological Society of America
Is There a Need for New Marketing Communications Performance Metrics for Social Media?
2011
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in social collaboration technologies, both academics and practitioners rethink whether the existing marketing communications performance metrics are still valid in the changing communications landscape, or is it time to devise entirely new metrics for measuring marketing communications performance. The study emphasizes that marketing communications performance measurement metrics have developed towards a customer orientation. The findings further indicate that a) there is no br…
Perceptions of content marketing : case study on Finnish companies
2015
The discipline of marketing has gone through some major changes over the past couple of decades. The power is moving away from companies to consumers, who are playing a more significant role than ever before. Furthermore, the increasing number of marketing channels and the digitalization of media create not only challenges but also opportunities for companies. These shifts in the environment have actually made content marketing to be one of the most popular concepts in marketing today. Content marketing is by no means a new concept, but the recent digital tools in marketing have changed the concept and made it more popular among marketers around the world. Content marketing is and has been …
Conclusions
2022
The five sections of this book covered some key trends evident in the Digital Marketing (DM) and Communication field: Data analytics and measurement, Digital transformation and innovations in marketing, Customer experience and (the merging of digital and physical) servicescapes, Ethics and privacy in digital marketing, and Future for digital marketing communications and Conclusions relevant to DM. nonPeerReviewed
Introduction
2022
Digital Marketing (DM) and Communication is a quickly advancing field, where changes are fuelled by technological development or disruptions and consumer demand. This book highlights the latest trends in DM to complement current learning materials and emphasises that the best marketing results occur when DM is integrated into the overall marketing activities of a firm, given that consumers do not necessarily view a brand’s presence online as separate from their brick-and-mortar operations. nonPeerReviewed