Search results for "TEG"

Bridging existing and new approaches for science, technology and innovation cooperation between Finland and Africa : report

2018

The curse of agility : The Nokia Corporation and the loss of market dominance in mobile phones, 2003–2013

2021

We investigate how and why the Nokia Corporation failed to develop a successful strategic response to the threats of Apple and Google in the smartphone business and instead worsened its situation through several badly timed decisions. We identify key choices in technology and organisational design that jointly constituted sufficient cause for the abandonment of the mobile phone business. By focusing on choices instead of attributes (e.g. fear or hubris), we make progress in strategic failure research and simultaneously emphasise the strength of oral history methods and the philosophy of history as fruitful starting points for such an inquiry. peerReviewed

Häilyvää strategistumista : kulttuuriperinnön eri merkitykset Suomen kymmenen suurimman kaupungin kulttuuristrategioissa

2022

Tässä artikkelissa tarkastellaan puhetta kulttuuriperinnöstä kymmenen suurimman suomalaisen kaupungin tuoreissa kulttuuristrategioissa. Kulttuuriperinnöstä puhutaan melko vähän ja enimmäkseen epäsuorasti siihen liitettävien teemojen ja ilmaisujen kautta. Se on tullut osaksi paikallista julkisen kulttuurihallinnon strategista puhetta, mutta sen merkitykset ovat toistaiseksi moninaisia ja strategistuminen häilyvää. Kulttuuriperintö kytketään kaupunkilaisten aktivoimiseen, yhteisöllisyyteen sekä kaupungin imagoon ja talouteen. Muutamat strategiat tunnistavat sen itseisarvonkin. peerReviewed

Vankien elämänhallinta

1998

EU:n sosiologiaa

2018

Alkuvaiheen S2-oppijoiden käsityksiä puheen ymmärtämisen vaikeuksista ja kompensaatiostrategioista

2015

This article examines adult L2 Finnish learners’ perceptions of listening difficulties and compensatory strategies in everyday situations. The data consist of questionnaire answers (N = 202) and five semi-structured interviews. The answers were grouped according to the reasons why listening difficulties were experienced. The number of times each reason was mentioned was calculated in order to find out to what extent the reasons were shared by the group. The interviews were used as a complementary resource for analysing the questionnaire answers. The results suggest that listening difficulties were most commonly attributed to speech rate, colloquial language and unfamiliar words, and it is a…

Erilaiset liikuntatoimet yhteisellä asialla

2022

Kuntien liikuntapäätökset vaikuttavat koko kansaan. Kuntakoko määrittää pitkälti voimavarat, mutta kaikki kunnat yrittävät tarjota liikuntapalveluita. nonPeerReviewed

SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND

2016

Zbog rastuće globalne konkurencije među gradovima brending je od nedavno postao važan element gradskih strategija. Rad prikazuje kako dionici marke doživljavaju sportsku marku Jyväskyläe, grada srednje veličine u Finskoj. Autori su proveli dubinske intervjue s jedanaest gradskih dužnosnika i sportskih menadžera koji su utjecali na sportsku marku grada Jyväskyläe. Prema rezultatima istraživanja, ispitanici smatraju kako Jyväskylä ima snažan imidž grada sporta. On počiva na sportskom obrazovanju, sportskim događanjima, jakim sportskim klubovima i aktivnom građanstvu. Rezultati pokazuju da bi sport, a posebno sportska događanja, mogli biti ključan element u razvoju imidža marke grada Jyväskylä…

Keski-Pohjanmaan alueellinen maatalousstrategia

1996

Leveraging Sport Sponsorship with Digital Marketing Communication : A Conceptual Model

2023

Despite the demonstrated importance of social media platforms in leveraging the effects of sport sponsorship, surprisingly few studies have investigated this issue. The current study aims to broaden the knowledge of how major corporations could apply their marketing strategies related to sport sponsorship and utilise social media and digital channels for leveraging activities to meet their corporate goals through sponsorship-related digital marketing and public relations (PR) communication. This conceptual paper will contribute to the understanding of how sport sponsorship could be leveraged in social media and discuss key factors for creating a desirable leveraging effect. The main outcome…