Search results for "TOURISM"
showing 10 items of 1457 documents
POSITIONING ROMANIA AS A TOURISM DESTINATION BASED ON THE INFORMATION FROM ONLINE TRAVEL GUIDES
2014
Concerned with asserting itself as a unique tourism destination, Romania has spent time and money and has put a lot of hope in choosing its brand elements and secondary associations, forgetting that brands are not built only through advertising. The points of contact through which customers get to know a brand are various: observation and personal use, oral advocacy, interactions with Romania’s citizens, online and mobile experiences, etc. This paper aims to highlight the importance of Romania’s positioning statement, as a tourism destination, based on the information from major online international travel guides, and to argue the harmonization of this approach in differentiating the brand …
Tourism destination and the role of trust
2012
Tourism destinations increasingly pose new challenges to the organizational and management aspects of tourism. The non-cooperative behavior of some companies, the difficulties of sharing a system of values, the absence or inadequacy of destination managers keep some destinations off the map of growth that is sought for by the stakeholders and shareholders of a given resort. This difficulty seems to lie in the scarce knowledge of the system of relations existing between firms and their degree of cooperation. The application of Social Network Analysis (SNA) and some indicators for network analysis provides a clearer and more analytical map of the links between tourism businesses located withi…
Soluzioni smart per la fruizione del patrimonio culturale in siti UNESCO
2022
Destinazione turistica e networks interni ed esterni: il turismo relazionale
2022
The limitation in the relations between people caused by the pandemic today pushes more and more travellers in search of experiences and interactions with the territories, especially those excluded from the current production processes and the dominant market logic. In this context, the tourism of the roots or return tourism is motivated by a need to rediscover their origins, discover them, or trace them in places related to the history of travellers or their families. We, therefore, describe the main dimensions of the relationship tourism model so that it can be applied to root tourism.
Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations
2023
AbstractThis study explores the consistency between star ratings and sentiments expressed in online reviews and how they relate to the different components of the customer experience. We combine deep learning applied to natural language processing, machine learning and artificial neural networks to identify how the positive and negative components of 20,954 online reviews posted on TripAdvisor about tourism attractions in Venice impact on their overall polarity and star ratings. Our findings showed that sentiment valence is aligned with star ratings. A cancel-out effect operates between the positive and negative sentiments linked to the service experience dimensions in mixed-neutral reviews.
Piani strategici sul turismo delle regioni italiane: un’analisi comparativa
2021
In Italy, the recent constitutional reforms have given regional administrations an increasing weight over government and tourism regulation. Therefore, observing the regions' Strategic Plans represents a valuable model for understanding the Italian tourist reality. For this reason, the article proposes a comparison of the tourist planning documents of the Italian regions, recalling indicators extracted from the paper of the UNWTO - World Tourism Organization - on the policies and objectives of spatial tourism planning. The article analyses the strategic plans through a synthesis indicator, which compares the main items considered in the regional strategies and their presence in the general …
La programmazione del turismo delle regioni e la Regione Toscana
2022
With reference to the functions attributed to municipalities and provinces, the Tuscany Region has maintained a central role of planning and coordination of activities in the tourism sector. Local authorities and the various territorial levels of the trade associations of undertakings and workers are also formally involved in the preparation of regional planning. For this purpose, some regions have set up consultation tables to involve all public and private stakeholders in the sector. The article delves into the modalities of tourism planning, highlighting the training process and the laws of reference.
Il Pnnr e le economie del turismo in Italia: le disparità regionali e le politiche
2022
The Italian regions show marked differences in the pattern of tourism development. These disparities can be offset by implementing a shared plan that supports the post-pandemic restart and strengthens its resilience to external shocks. The multiannual programming initiative launched by the EU with the National Recovery and Resilience Plan (PNRR) aims to address the consequences of the exogenous shocks triggered by the crisis from Covid-19 on the European production system. According to a top-down strategy articulated in a national plan and regional and sub-regional action plans, the large number of economic resources foreseen in the Plan will produce significant effects. The Pnrr's general …
ICT TO MANAGE TOURISM IMPACTS
2018
New technologies have radically changed the way to share information, to speak, to consider relationships, to work, to travel and, in general, to live. They can represent, for some aspects, both a problem and a precious resource. As we concerns, in tourism sector, ICT can help in managing and promoting destinations in a better way than in the past, especially in those cases where problems linked with the management of tourist flows and the need to manage a sustainable development exist. Monitoring tourism impact at the destination is a fundamental issue in order to respect the right pressure and to avoid negative effects in the destination and with the residents. ICT, in this case, can be e…
L'Economia del Turismo della Regione Toscana
2022
Analysis of the tourism economies of a region is relevant for determining the policies and effects of tourism on the productive and economic system. For the Tuscany region, the main economic indicators are analysed using panel data and checking their development and growth dynamics. The article analyses data on tourism spending, balance of payments and impacts, with reference to both ISTAT data and estimates of ignored tourism in the region.