Search results for "TOURISM"
showing 10 items of 1457 documents
Patient Segmentation Based on Patient Loyalty
2018
The present study aims to perform a segmentation of patients based on their loyalty behaviour. The analysis focuses on Valencia, a region in Spain that features a capitated financing and free-elective framework; such a framework is particularly suitable for this type of study because patient loyalty directly affects the system’s budget and economic viability. Using secondary data from the regional health council, the study focuses on relationships of influence and latent segmentation in answering seven research questions. The two-pronged statistical analysis is designed to analyse relationships of influence, on the one hand, and latent segmentation, on the other. Significant differences we…
Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events
2020
Due to the increase of sports events in local communities, it has become essential to organize such events in a socially responsible way at the environmental, social, and economic levels. The aim of this research was to develop a measurement tool to help determine the degree of social responsibility perceived by residents at small-medium scale sports events, to guide sports managers towards the design of socially responsible sports events. From the elaboration of a questionnaire developed ad-hoc, the perception of the residents was analyzed (n = 516). The psychometric properties of the tool, composed of 35 items, were analyzed by means of an exploratory and confirmatory factor analysis. As …
The importance of the services brand in predicting loyalty and word of mouth
2018
This research is related to brand perception and its implications for the management of services, especially for hedonic services. The aim of this study is to analyse the influence of perceived brand quality on credibility and attitudes towards this perceived quality from the point of view of users, as well as whether that relationship could trigger increased loyalty and recommendations. The survey was conducted with usersof a public sports service located in Valencia, Spain, and the analysis of the data and the creation of the structural model was carried out using structural equation modeling (SEM). Its results have confirmed the influence of perceived quality on credibility but not on at…
A Measure of Polarization for Tourism: Evidence from Italian Destinations
2011
This paper proposes an index of polarization for tourism which links the axiomatic theory of Esteban and Ray with the classical hierarchical agglomerative clustering techniques. The index is aimed at analyzing the dynamics of the average length of stay across Italian destinations, and more specifically to detect whether the polarization within the set of clusters of places with similar values of the indicator has varied over time.
Comparative analysis of major travel and tourism indicators: Estonia, Latvia and Lithuania, 2010
2011
Straipsnio tikslas – lyginant svarbiausius statistinius rodiklius rasti Baltijos šalių turizmo rinkos bendrumus ir ypatumus. Tuo tikslu buvo daroma literatūros šaltinių apžvalga bei analizė, taikoma indukcija bei dedukcija, o taip pat tokie statistiniai metodai, kaip grupavimas, agregavimas bei lyginimas. Tyrimas rodo, kad Estijos kelionių bei turizmo industrijos dalis tiek bendrajame vidaus produkte, tiek ir darbuotojų skaičiumi yra didžiausia ir viršija Europos sąjungos atitinkamų rodiklių vidurkius. Estija tarp Baltijos šalių užima lyderio pozicijas tiek su nakvyne atvykstančių užsienio lankytojų skaičiumi, tiek jų lankytojų šalyje praleistų naktų skaičiumi. Lietuvoje nakvynės paslaugas …
Expansión de la temporalidad y erosión de la relación de empleo estándar en España: ¿La irrupción de un nuevo paradigma de relación de empleo?
2018
Desde la década de los ochenta el mercado de trabajo español ha venido caracterizado por la persistencia de unas tasas muy altas de temporalidad hasta convertirse este en un problema crónico de la sociedad española, que, además, no ha tenido -en cuanto a magnitud- parangón en el resto de países de la UE. Las diferentes fórmulas de contratación temporal creadas e incentivadas por la vía normativa en un proceso de “reforma laboral permanente” se han convertido, en conjunción con otros factores entre los que destaca la utilización empresarial de los contratos temporales en el límite de la legislación, cuando no en claro fraude de ley, en una efectiva vía para la segmentación laboral y una clar…
ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED
2011
RESUMENCroacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las…
Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course
2021
Abstract Social media have revolutionised the way humans communicate and socialise. Education is also changing; social media are transforming educational environments, and online or blended learning are increasingly used. The COVID-19 pandemic has further accelerated this change. In this paper, we present an educational innovation where TikTok (a social media that is based on creating and sharing 15–60-s video, which has experienced a significant breakthrough during the COVID-19 pandemic) is used as a pedagogical tool. 65 Spanish sport science students participated in this study. A mixed research method was designed to analyse the effect of TikTok use on students. The SPSS 23.0 and NVivo12 …
Abjection and alterity in the imagining of transgender in physical education and sport: a pedagogical approach in higher education
2014
In physical education (PE) and sports there is little theoretical and empirical knowledge about transgender people, and particularly, on how they are and can be imagined within this context. In this paper, we present and analyze a pedagogical activity based on the reading and discussion of a fictional representation of a transgender person within a group of undergraduate students of Sport Sciences. Our theoretical frame situates abjection and alterity as opposing concepts on a continuum. Results show several ways in which a transgender person is imagined by students, as well as constraints and possibilities for the pedagogical proposal to promote moral imagining of transgender. Students sit…
Preventing Violence and Social Exclusion through Sport and Physical Activity: The SAVE Project
2018
Sport Against Violence and Exclusion (SAVE), a project cofounded by the Erasmus + Program of the European Union, seeks to prevent violent and socially exclusive behaviors through physical activity. The current editorial shows a range of possible interpretations of these two phenomena from both a psychological and sociological point of view, offering helpful methods to coaches who train children (ages 6 to 12)in grass-root sport clubs. Following a thorough analysis, partners from seven EU countries (Lithuania, Italy, Croatia, Bosnia and Herzegovina, Serbia, Austria, and Spain) will be able to identify skills and techniques for coaches to ensure inclusive training methods as well as to provid…