Search results for "TWITTER"
showing 10 items of 207 documents
Microrrelatos en la red. Desarrollando la escritura creativa a través de Twitter en la clase de E/LE
2016
El propósito de esta propuesta didáctica consiste en desarrollar la expresión escrita a través de la composición de microrrelatos de forma colaborativa, haciendo uso de la plataforma de microblogging Twitter, y la autocorrección de los mismos por parte de los alumnos.
GAMLSS for Big Data: Roc Curve prediction using Twitter data
2017
During last years, Big Data appears as one of the most innovative and growing scientific area of interest. In this field, finding reliable methods to make accurate predictions represents one of the most inspirational challenges. The way to make prediction in the following paper is the use of ROC (Receiver Operating Characteristic) Curve, a binary prediction tool, often used for medical tests. The attention is focused in particular on the implementation of ROC Curve in GAMLSS (Generalized Additive Models for Location Scale and Shape), semi-parametric models suitable for huge and flexible dataset. An application will be shown where the class of GAMLSS is applied to Twitter data in order to pr…
Le projet COCKTAIL : une approche pluridisciplinaire de la circulation des discours sur Twitter
2021
International audience
Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
2017
In this study, the objective was to understand how Finnish managers build their personal brand on Twitter. More specifically, the goal was to find out what kind of managerial identities can be discerned based on the discourses, linguistic means, and rhetoric through which Finnish managers brand themselves on Twitter. The study was conducted as qualitative research, using discourse analysis as the analysis method. The research data for this study were collected from the publicly available Twitter profiles of 12 Finnish managers who actively use the platform. Previous literature and theories regarding the concepts of personal branding and identity work, as well as Watson’s identity constructi…
Suostuttelevan markkinointiviestinnän metodit brändipersoonallisuuden luomiseksi Twitter-kontekstissa
2014
Tutkielman tutkimusongelma on määritelty kolmen käsitteen kautta: markkinointiviestintä, brändipersoonallisuus ja suostuttelu. Tutkimusongelman ytimenä on brändin mahdollisuus hyödyntää suostuttelua markkinointiviestinnässään, luodakseen itsestään tarkoituksenmukaisen brändipersoonallisuuden. Tutkimusmenetelmänä on laadullinen sisällönanalyysi ja aineistona toimii kahdeksan kansainvälisen brändin Twitter-markkinointiviestintä. Suostuttelua tut-kitaan harkinnan todennäköisyyden teorian avulla ja brändipersoonallisuutta Jennifer Aakerin brändipersoonallisuusmallin kautta. Tutkielman aineiston twiitit jakautuvat ELM-mallin keskeiselle ja perifeeriselle reitille tavalla, jossa enemmistöksi muod…
Hashtagin kaappaaminen Twitterissä : huumoria, kritiikkiä ja huutelua
2016
Sosiaalinen media tuo organisaatiot ja yleisöt yhteiselle areenalle, jossa organisaatioiden on keksittävä uusia tapoja saadakseen yleisöjen huomion sekä pitääkseen viestinsä pinnalla ja jossa yleisöillä on mahdollisuus kyseenalaistaa organisaatioita. Tämän tutkimuksen tavoitteena oli selvittää tilannetta, jossa yleisö kaappaa organisaation Twitter- kampanjan hashtagin ja kääntää kampanjan organisaatiota vastaan. Tutkimuksessa selvitetään, millainen prosessi hashtagin kaappaaminen on ja millaisia kaappauksia hashtagilla on tutkimalla kahvilaketju Starbucksin maaliskuussa 2015 lanseeraaman racetogether-kampanjan hashtagia. Tutkimusaineistoksi kerättiin tuhat #racetogether-hashtagilla merkitty…
Understanding TwitterTM Use among Parliament Representatives: A Genre Analysis
2011
Published version of a chapter published in the book: Electronic Participation. Also available from the publisher at: http://dx.doi.org/10.1007/978-3-642-23333-3_1 This article examines parliament representatives’ Twitter- contributions (tweets). First, the genre of communication approach is introduced to identify common characteristics and communication patterns. Second, the findings are analysed using various eDemocracy models and deliberative standards to identify to what extent these tweets could be characterized as part of a deliberative discussion. The tweets are mainly dominated by five communication purposes; providing links to information sources for other Twitter users, to inform …
Exploring twitter for csr disclosure: influence of ceo and firm characteristics in latin american companies
2018
Social networks, which are characterised by accessibility and interactivity, offer great potential for dialogue between companies and stakeholders, for example as platforms for publishing information on aspects of corporate social responsibility (CSR). In this paper, we use a synthetic index to analyse levels of CSR disclosure via Twitter, and identify explanatory variables of this disclosure by studying the demographic characteristics of the Chief Executive Officer (CEO) and of the company. This synthetic index was based on data for 93 companies located in the four countries of the Pacific Alliance (Chile, Colombia, Mexico, and Peru), using categories based on the 2016 Global Reporting Ini…
Rinse, Repeat. Paratextual Poetics of Literary Twitter Collage Retweeted
2019
This essay studies what happens to the poetics of a text that was first written on or for a certain internet platform when it is later copy-pasted to a different literary medium – that of an edited and printed book. The main target of the discussion is Finnish author Karri Kokko’s conceptual literary work Retweeted (2016), a print-on-demand book, the roots of which are firmly in both the traditions of print media and the digital interfaces of the social media platform Twitter. The analysis pays close attention to the medial qualities of both Twitter and the conceptual novel that draws material from it. The essay aims to highlight the poetic qualities of the material produced and circulated …
L’irrespect sur les réseaux socionumériques : L’exemple de Twitter lors de la campagne présidentielle Française de 2017
2020
International audience