Search results for "Target audience"
showing 8 items of 18 documents
La transposición creativa de Volpone de J. Romain y M. Tourneur
2016
We are well aware that, no matter how valuable a text may be, its afterlife in other cultural and linguistic contexts is heavily dependent on the translator’s ability to meet the needs and expectations of its target audience. This is precisely what French screenwriter Jules Romains and film director Maurice Tourneur did when adapting Jonson’s Volpone [1940] for the new medium at the advent of sound films. It is the aim of this article to cast light on their creative transposition of Ben Jonson’s theatrical masterpiece. Keywords : Romains; Tourneur; Volpone ; creative transposition
The Role of Marketing Tools in the Improvement of Consumers Financial Literacy
2015
Abstract The aim of the paper is to explore the contribution of different types of marketing communication in consumer financial literacy formation from a three component perspective. As a method a survey among the target audience of home loans was used. The authors have focused on consumer financial knowledge, financial behaviour and financial attitude that constitute financial literacy in home loan market. As a result of empirical analysis the authors have found that the biggest contribution to formation of consumers financial literacy (within all three components) have educational web sites of government authorities, official web sites of banks, consultations with bank specialists, schoo…
From influencee to influencer : the rhizomatic target audience of the cyber domain
2015
The messages of an influence operation are interpreted in a variety of ways by their receivers. To increase the probability of success, these messages are typically tailored to affect a defined group, a target audience. Target audience analysis (TAA) is a process of finding suitable target audiences for influence operations. There are multiple ways of completing the task, ranging from fast and intuitive to complex multi-staged processes. These processes use the information available at the moment of making presumptions about the effectiveness of competing approaches in order to choose those with best end results. The internet presents a challenge to this type of sequential, linear process b…
Valodniecības aspektu loma žurnāla Forbes rakstu mērķauditorijas sasniegšanā
2018
Šīs disertācijas temats ir lingvistisko un citu aspektu lietojums lasītāju mērķa auditorijas sasniegšanai Forbes žurnāla rakstos. Kopumā, ir novērojams trūkums attiecībā uz pētījumiem, kas saistīti ar lasītāju mērķauditoriju kā galveno faktoru rakstisku darbu veidošanā. Sekojoši, trūkst arī informācijas par tiem faktoriem un instrumentiem, kuru lietošana palīdz sasniegt mērķauditoriju. Tādēļ, šī darba mērķis ir noteikt kādi lingvistiskie un ar tiem saistītie kontekstuālie aspekti tiek izmantoti lasītāju mērķauditorijas sasniegšanā žurnāla Forbes rakstos, kā arī, izanalizēt, kāda ir šo aspektu ietekme uz mērķa auditorijas sasniegšanu. Lai analizētu būtiskās žurnāla iezīmes un autora viedokli…
Rhizomatic Target Audiences of the Cyber Domain
2016
Target Audience Analysis (TAA) is a process of finding suitable target audiences for psychological operations (PSYOPS). Typically, a TAA is a one-way process with some kind of a feedback system. The cyber domain presents a challenge to this type of sequential, linear process by refusing to stay still while the process is being executed, possibly leading to results from yesterday’s data in an environment that no longer exists today. Another challenge is that identifiable human beings—the traditional targets of PSYOPS—are not the only inhabitants of the cyber domain. Physical devices, nicknames, IP addresses, networks, and a vast amount of data populate this environment, in which there are no…
Visual Representa of a Woman in the Semiotic Landscape of the Baltic States
2014
Linguistic landscape (LL) research of nine cities of the Baltic States shows that feminine discourse is of an essential significance in the public space. This is linguistically proved by feminine person’s names in ergonyms, also by female ergonyms and graffiti themes. However, there are multi-modal advertisements reflecting women and female items in the public space, and they are to be viewed from the perspective of the semiotic landscape. There are 294 photos reflecting a woman excerpted from the LL data base to describe visual images of a woman, focusing on the archetypes and concepts on woman’s role in society. There is a semiotic landscape research method, perception of a visual identit…
S3 guidelines: Epicutaneous patch testing with contact allergens and drugs – Short version, Part 1
2019
Epicutaneous patch testing is the diagnostic standard for the detection of allergic contact dermatitis. The present guidelines are aimed at residents and board-certified physicians in the fields of dermatology and allergology as well as other medical specialties involved in establishing the indication for patch testing and its execution in patients with contact dermatitis and other forms of delayed-type hypersensitivity. The target audience also includes other health care providers and insurance funds. Based on a systematic literature search and a formal consensus process (S3), the guidelines were developed by dermatologists in collaboration with pediatricians, occupational medicine physici…
Latvijas Universitātes kultūrvēsturiskais mantojums izstādēs: Bibliotēkas versija
2020
Bibliotēka kā atmiņas institūcija ir atbildīga par savas ‘jumta organizācijas’ kultūrvēsturiskā mantojuma saglabāšanu un pieejamību sabiedrībai. Latvijas Universitātes Bibliotēkas rūpju lokā ir ne tikai LU informacionālais nodrošinājums ikdienā, bet arī pašas Universitātes intelektuālais, zinātniskais un kultūras mantojums ilglaicīgā aspektā. Ar iespējami pilnīgāku ar Universitāti, tās darbību un cilvēkiem saistītu materiālu uzkrāšanu ir par maz, tie ir arī jāapkopo, jāsistematizē, jāapstrādā, jādara pieejami un visbeidzot - jāpopularizē, lai informācija nonāktu apritē un pavērtu iespējas tā tālākai izmantošanai, izpētei, zināšanai, nevis iegultu putekļos. Bibliotēkas devums, kāds pirms pār…