Search results for "Technology Acceptance Model"
showing 4 items of 44 documents
Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: The moderating role of leadership support
2021
Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sustainability in small and medium enterprises (SMEs) in an emerging economy, like India. Few studies have attempted to understand this role. Thus, the aim of this study is to examine the impact of adopting social media marketing for sustainable business growth of SMEs in an emerging economy. The study also investigates the moderating role of SME leadership support on the relationship between SMM usage and sustainable business growth of SMEs. After …
Exploring User Acceptance of Free Wireless Fidelity Public Hot Spots : An Empirical Study
2008
Research regarding commercial and free wireless fidelity (Wi-Fi) public hot spots acceptance and adoption is sketchy. Therefore, it has become imperative to understand the critical factors that affect their acceptance. The focus of this study is free Wi-Fi public hot spot users, with the objective to better understand their user acceptance. In doing so, this study integrated two well-established initial acceptance models, specifically, the technology acceptance model and the diffusion of innovation theory. This study was conducted using an on-line survey that collected data from 129 users. It uses the Partial Least Square (PLS) technique to examine the relationship between variables. The re…
Extending the Technology Acceptance Model with Personal Innovativeness and Technology Readiness : A Comparison of Three Models
2016
This study concentrates on the role of personal traits in technology acceptance by comparing which of the two personal trait constructs commonly used in IS research, personal innovativeness in the domain of information technology (PIIT) or technology readiness index (TRI), performs better in terms of promoting the explanatory power of the technology acceptance model (TAM). The comparisons are conducted in the case context of online services offered by electric suppliers, and the study is based on the data collected from 1,176 consumers through an online survey and analysed by using structural equation modelling (SEM). The findings of the study show that the inclusion of both PIIT and TRI in…
An Acceptance Model for Useful and Fun Information Systems
2006
Investigating the factors associated with user acceptance of new software systems has been an important research stream in the field of information systems for many years. The technology acceptance model has long been used to examine the acceptance of utilitarian systems. Recently, it has been used to examine recreational or pleasure-oriented systems. Many examples exist of software that, depending on the context of use, can be used for productive and pleasurable interaction. This paper examines the determinants of use of one such “dual” system. A survey of users of a dual system was conducted. Results show that perceived usefulness is more important in determining intention to use than per…