Search results for "Tekoäly"
showing 10 items of 188 documents
Setting the future of digital and social media marketing research: Perspectives and research propositions
2021
in press The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts' perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…
Heittoja: Työt roboteille ja elämän tarkoitus hallituksen kärkihankkeeksi
2018
Future look : Communicating with customers using digital channels
2022
Digital Marketing is a fast-moving field, and the future of Digital Marketing Communication is multifaceted. Communication with customers can be based on either their current geographical location, their past online behaviour or their actions across various social media platforms. Communications can vary from one-to-one to many-to-many with varying types of digital technology used to facilitate it. The focus of Digital Marketing is to deliver smooth, effortless and enjoyable experiences to customers no matter their location. Existing digital services will be enhanced by greater use of Artificial Intelligence, Big Data and automation. Analytics, when combined with location-based services, wi…
News Automation : The rewards, risks and realities of ‘machine journalism’
2019
Tekoäly työkaveriksi : tulevaisuuden ammattilaisten näkemyksiä älyteknologiasta ja työn muutoksesta
2018
Tekoälyn kiihtyvän kehityksen uskotaan mullistavan työelämän jo lähitulevaisuudessa. Tutkielman empiirisen osan tarkoituksena oli selvittää ammatillisen toisen asteen koulutuksen opiskelijoiden, tulevaisuuden ammattilaisten, käsityksiä älykkäästä teknologiasta ja sen aikaansaamasta työelämän muutoksesta. Tavoitteena oli tutkia odotuksia ja pelkoja sekä selvittää minkälainen käsitys opiskelijoilla on ihmisen ja älykkään teknologian suhteesta erityisesti ihmisen eksperttiyden näkökulmasta, ja toisaalta mitkä ovat opiskelijoiden valmiudet kohdata teknologian myötä muuttuvan työelämän haasteet. Tutkielmassa oli oleellista myös verrata opiskelijoiden subjektiivisten odotusten, asenteiden ja pelk…
Yhteiskunnan digimurros
2021
“The biggest part of our digital transformation is changing the way we think.” — Simeon Preston, CEO of International Markets unit in Bupa. Yhteiskunnan digimurros on laaja termi, joka kuvaa kokonaisvaltaista muutostilaa. Digimurros koskettaa lähes kaikkia elämän osa-alueita tämän päivän länsimaisessa kehittyneessä valtiossa. Digimurroksesta on puhuttu paljon muun muassa talouden ja teollisuuden konteksteissa, mutta on perusteltua sanoa, että kyseessä on yhteiskunnan kannalta paljon laajamittaisempi termi. Puhumme myös usein digitalisoituneesta yhteiskunnasta, mutta tämäkään ei itsessään ole riittävä termi ottamaan huomioon digitalisaation luomia muutoksia. Digimurros on enemmän kuin kokoel…
UML Artefacts for a Blockchain-enabled Platform for Fairtrade
2021
Fairtrade-certified products have successfully entered the mainstream distribution channels mostly in developed countries, and these products are now sold in famous supermarket chains. Nonetheless, the packaging and labeling of products as “Fairtrade” commands premium pricing in the marketplace. How much of this, however, is valid and justified? Despite the reputable certification mechanisms for quality assurance, mass media reports suggest that much of the “surplus value” goes to the accreditation agencies themselves instead of the producers. This article proposes an agenda to set this right with a blockchain platform that provides “trust-free” assurances of verifiable labeling. Using an A…
What makes a (ro)bot smart? : examining the antecedents of perceived intelligence in the context of using physical robots, software robots, and chatb…
2022
In recent years, the acceptance and use of intelligent robots and other kinds of intelligent systems have begun to gain more and more attention also in information systems research. Here, many studies have found the perceived intelligence of robots to act as one critical antecedent for their acceptance and use, but few studies have focused on the antecedents of perceived intelligence itself. In this study, we aimed to address this gap in prior research by examining the effects of individual intelligence dimensions on the overall intelligence perception of robots in the work context. In addition, we also examined the potential differences in these effects as well as in the individual intelli…
Emotional Information Space in Designing AI Technologies
2022
Current and future AI design needs to recognize the intertwined nature of cognition and affect to design more human-like intelligent systems. The majority of current AI design focuses on cognitive information processes and knowledge. However, human action and human-like actions must also consider the emotional aspects of the environment. We present the concept of emotional information space, which incorporates all issues within a certain environment with cognitively appraised affective meanings and the ability to encode these information contents into designing emotionally intelligent technologies.
Artificial intelligence in the cyber security environment
2019
Artificial Intelligence (AI) is intelligence exhibited by machines. Any system that perceives its environment and takes actions that maximize its chance of success at some goal may be defined as AI. The family of AI research is rich and varied. For example, cognitive computing is a comprehensive set of capabilities based on technologies such as deep learning, machine learning, natural language processing, reasoning and decision technologies, speech and vision technologies, human interface technologies, semantic technology, dialog and narrative generation, among other technologies. Artificial intelligence and robotics have steadily growing roles in our lives and have the potential to transfo…