Search results for "Teoria"

Propaganda alimentare

2020

How can we investigate the symbolic meaning of food without reading the thoughts of those who eat? The answer can be found in the slogans that advertising proposes. Advertising, in fact, has precisely the role of constructing the "good to think" of which anthropology speaks, and not because of some kind of occult power that is occasionally attributed to it, but because of the social function it performs. What it does is to make a given product relevant within a wider system composed of many others, but also of values, problems, traditions, tastes, disgusts, principles and practices. Advertising has, in a certain sense, made its own the function of the ancient storytellers who, by declaiming…

Il senso del dolce

2019

On the basis of which relations does the semiosphere of Sicilian sweets take shape, meant as a coherent structure inside and effective outside it? In what way does each sweet, as a component of this system, take on its virtuality? To what extent does it do so? How cohesive is the system that is created? These are all questions that have repercussions on the cultural value that this particular set of gastronomic products that are sweets produces, ending up by generating within the vast hive of culture a specific field that we have called gastrosphere. Therefore, dealing with the gastrosphere of Sicilian sweets means looking for how these particular elements of the culinary identity of this c…

L’Ateneo di Palermo, da Università a L’Univercittà: un caso di comunicazione pubblica in Sicilia

2014

Se consideriamo l'istituzione universitaria come un soggetto che si muove nella società e che agisce in essa, confrontandosi costantemente con i suoi pubblici, interni ed esterni, e, più o meno direttamente, con gli altri atenei, e se riteniamo significante ogni tipo di azione, a prescindere dalla sostanza espressiva, non potremo fare distinzioni tra immagine e identità, tra comunicazione e reputazione: l'identità si dà solo attraverso unÊimmagine percepibile (espressione), e viceversa, l'immagine non può che comunicare un insieme di valori, cioè un'identità (contenuto). L'identità di un soggetto sociale, come un'istituzione, va considerata come l'esito finale di tutte le manifestazioni tes…

Cura del senso e critica sociale. Ricognizione della semiotica italiana

2022

When a discipline starts looking back to write its own history, it is certainly in crisis. This is not the case for semiotics today in Italy, where it is in a moment of strong growth, both from the point of view of research trends and from the academic and cultural point of view. Notwithstanding the resistance (corporative? ideological? political?) to the development of the paradigm of studies on texts and socio-cultural models, Italian semiotics is experiencing euphoric intellectual growth: it has reaffirmed its programmes of action and passion, it has equipped itself with the appropriate instruments of investigation, it has passed trials and counter-trials, it has achieved many results: a…

Apprendre à manger. Sémiotique des objets de table pour enfants

2021

The subject of children at the table is related to that of conviviality on two levels. Firstly, at the level of the acquisition of social rules concerning the ways of being at the table, the codes of the meal, the recognition of appropriate behaviour in different contexts (at home, outside, formal, informal, etc.), in short, the "have to". Secondly, at the level of the acquisition of a general know-how, represented by all the somatic behaviours necessary for the consumption of the meal: learning to chew solid food, to drink from a glass, to use cutlery, to handle plates, bowls, soup plates, and so on. In this essay, we will analyse table objects designed for children (glasses, cutlery, plat…

Semiotic Roadmap for Designing Packaging

2015

This paper concerns the main aspects of semiotics of packaging. Packaging has to be considered as a special communicative touchpoint between brands and consumers, since it is a syncretic object (using various languages) with textures, materials, shapes and colours that consumers can see, touch, smell, involving different modes (visual, verbal, tactile) that convey a brand's core values.

Nature in vendita. Il packaging dei prodotti biologici

2012

Questo contributo indaga il funzionamento semiotico del packaging dei prodotti del mercato biologico. Tanti prodotti, tante marche, tanti pack che hanno in comune la naturalità come fi lo conduttore, una massa eteroclita che dice e ri-dice sempre lo stesso concetto di fondo. Ma come lo mette in forma? Quali sostanze specifi che vengono prodotte a livello del contenuto? E quali soggettività vengono delineate dal punto di vista narrativo ed enunciativo? Quali tipi di consumatori? Qui mi concentrerò su alcuni packaging alimentari, come confezioni per pasta, biscotti e altri prodotti di uso comune, prendendo in considerazione alcune delle marche più diffuse nei negozi specializzati bio.

Charlie Brown, piccolino di massa. Appunti per una ricerca

2014

Provini. Sull'enunciazione fotografica

2020

Before the shutter release subtracts a certain fragment of existence from its continuous becoming, producing that "that-has-been" that Barthes recognized as the very essence of photographic art, the world is in front of the photographer with all its complexity: the infinite things that populate it, the infinite points of view from which it is possible to look at them, the infinite moments that mark their existence. In front of the man with the camera, an infinite number of photographs unfolds, many of which, unfortunately, completely incapable of provoking that jolt you get when an image is really good. How is it possible to describe and analyze photographic production? To think about it, t…

Politiche del reale. Sulla testimonianza fotografica

2021

Not only, as Barthes has shown, are photographs photographs are complex objects, endowed with a high degree of depth and of depth and considerable semantic possibilities but, as Floch has Floch argued, the testimonial one is only one effect of meaning among the many that they can produce. From this derives a twofold necessity. The first has to do with the caution that must characterize the approach to images. approach to images. A photograph is not a fact, it means it, and like every process of signification it presupposes a point of view a point of view, and therefore an ideology, which is revealed only when it becomes possible to only when it becomes possible to reconstruct what is missin…