Search results for "TikTok"
showing 6 items of 16 documents
Sociālais tīkls "TikTok" kā reklāmas platforma, tā ietekme uz Z paaudzes pirkuma veikšanas uzvedību
2022
Bakalaura darba tēma ir “Sociālais tīkls “TikTok” kā reklāmas platforma, tā ietekme uz Z paaudzes pirkuma veikšanas uzvedību.” Darba mērķis ir izpētīt vai un cik lielā mērā sociālā tīkla “TikTok” reklāmas noved Z paaudzi līdz pirkuma veikšanai. Darba teorijas daļā raksturots sociālais tīkls “TikTok”, reklāma, reklāma sociālajā tīklā “TikTok”, influenceru mārketings, Z paaudze, medijpratības un reklāmas pratības jēdzieni. Z paaudzes viedokļu izpētei izmantota kvantitatīvā pētniecības metode anketēšana. “TikTok” influenceru kontu izpētei izvēlēta kvalitatīvās pētniecības metode kontentanalīze un influenceru viedokļu izpētei izvēlēta intervija. Darba gaitā iegūtie galvenie secinājumi: Z paaudz…
How to Engage Customers on TikTok?
2022
This research investigates the effects of marketer-generated content (i.e., emotional and rational), sounds, and influencers on digital customer engagement (i.e., likes and shares) on TikTok. Data were collected from 10 Indonesian food and beverage brands. The results confirm that emotional content generates more likes and shares than rational (i.e., informational and transactional) content. Conversely, rational (i.e., informational and transactional) posts receive more likes and shares than emotional posts. Additionally, original sounds and influencers positively influence likes and shares. This study advances social media and content marketing literature in three ways. First, this researc…
The use of TikTok in Initial Teacher Training
2023
The continuous evolution of technology and the increasingly massive use of visual content have given way to an era characterized by the use of short videos mainly through social media. Among these applications, TikTok has been chosen primarily by young people thanks to the unique communication strategies it offers. This paper presents the activities that have involved and will involve first-year students enrolled in the single-cycle master’s degree course in Primary Education Sciences of the University of Palermo in the a.y. 2022/2023. This study aims primarily at investigating the perceptions that university students have regarding the use of TikTok to implement learning and to highlight t…
TikTok per una didattica universitaria efficace ed efficiente
2023
È ormai noto come l’utilizzo della tecnologia consenta da un lato una maggiore personalizzazione dell’apprendimento e dall’altro permetta una diversificazione dei contenuti da presentare. Un'ampia letteratura ha messo in evidenza la valenza dell'impiego dello storytelling nell'ambito della comunicazione didattica e per questo motivo si è voluto valutare con che impatto la produzione di contenuti su TikTok possa diventare una metodologia innovativa di apprendimento. Il seguente contributo presenta una ricerca che ha coinvolto 350 studenti del primo anno del Corso di Laurea in Scienze della Formazione Primaria dell’Università degli Studi di Palermo nell’anno accademico 2022/2023 sulla progett…
Can TikTok Sound Enhance Tourism SMEs’ Engagement?
2023
AbstractThis study explores the role of sound and its interaction with marketer-generated content (MGC) (i.e., emotional, informational, transactional) in influencing customer engagement (CE) (i.e., views and shares) in the context of tourism SMEs and TikTok. Content analysis was conducted to analyze data from 7 travel guide services in Indonesia. The final dataset comprised 660 TikTok videos, 4,092,289 views, and 10,920 shares. The results confirm that cover sound has no direct effect either on views or shares. Also, cover sound has no interaction effects with any MGC in impacting CE (i.e., views and shares). Individually, the MGC of emotional content has significant and positive effects o…
TikTok w kontekście wspólnoty - relacje i reakcje użytkowników aplikacji w czasie pandemii
2021
Artykuł stanowi próbę wyjaśnienia globalnej popularności aplikacji TikTok, którą zdobyła w bardzo krótkim czasie. Tekst prezentuje również analizę wybranych nagrań dotyczących problematyki koronawirusa, które pojawiły się i zyskały zainteresowanie użytkowników w czasie pandemii. Intencją prowadzonych badań było sprawdzenie, w jaki sposób członkowie TikToka reagują na zagrożenie zdrowia i życia związane z chorobą COVID-19 oraz jak odnajdują się w nowej sytuacji społecznej, która wytworzyła się w obliczu trwającego stanu epidemicznego. Analizy zmierzały zatem również do określenia roli, jaką omawiana aplikacja pełni w czasie pandemii. W tekście zostało poruszone także zagadnienie wspólnoty. W…