Search results for "Timo"
showing 10 items of 2111 documents
Marketing strategies for mediterranean wineries competitiveness the case of pantelleria
2013
Pantelleria is the largest of the Sicilian satellite islands. Its economy, after tourism, is based on farming. The main crop is the “Zibibbo” grape, from which it is obtained “Passito” and “Moscato di Pantelleria”, both sweet fortified wines. The aim of this study was to analyze the possible marketing strategies in order to boost the competitiveness of the Pantellian wine sector that produce a controlled designation of origin product. Besides, through an appropriate survey, we studied the organizational models of Pantellian wineries. In addition, through SWOT analysis, we spelled out the main factors of specificity of Pantellian wine chain to promote appropriate individual and collective co…
Italian wines in the new world wine consumers countries: the case of the Russian market
2015
Over the last few decades, the wine market has been affected by a deep structural transformation due to globalization and mounting international competition. In particular, the wine demand has registered a geographical change with a fall in the traditional markets and an increase in the new markets among which Russia and China. Russia is one of the largest markets for wine on the planet, therefore, know what quality attributes are appreciated by Russian consumers is relevant in order to define effective business and marketing strategies. An hedonic price model has been used in this work in order to estimate implicit price for the main objective attributes of Italian wine sales in the Russia…
THE SICILIAN VINEYARD/WINE MAKING CULTURE IN THE INTERNATIONAL CONTEXT CAUGHT BETWEEN THE MARKET CRISIS AND THE NEW COMPETITIVE BUSINESS SCENERY.
2010
The world wine market was subject, in the last few years, to deep changes that have affected the production, consumption and trade flows as a result of both the new CMO wine reform and the entry of new producing countries in EU as well as of the processes of liberalization of international trade. The market liberalisation and the increasing globalisation, widened the opportunities for placing wine as a product in new markets, unreachable until a few years ago: China, India, the Far East, and large areas of Central and South America, are not to be considered only as new competitors in various manufacturing sectors, but could provide important new market opportunities for wine companies and n…
Wine labelling and choices of consumers
2011
Study of growth opportunities for Sicilian sparkling wine market by a Simple Correspondence Analysis and a Focus Group
2010
Sicilian territory vocation to the production of wines is a prerequisite needed to ensure a large variety of high quality products, very appreciated by national and international markets. Indeed, Sicily produces sparkling wines since the past century and now there are 21 Sicilian wineries that produce high quality sparkling wines. Currently, Sicilian sparkling wines are sold in the local market, however, customer penetration is still low due to a lack of communication and advertising. This paper is divided in two parts and aims to investigate through an experimental survey, possible growth opportunities for Sicilian sparkling wines market. In the rst part we applied the Simple Correspondenc…
La valorizzazione dell’agroalimentare di qualità e lo sviluppo del territorio
2012
Obiettivo dello studio è indagare la capacità di valorizzazione del patrimonio territoriale in alcuni ambienti della Sicilia (ricadenti nelle province Trapani) posti a confronto con un contesto di riferimento, individuato in Toscana (nella provincia di Siena). Questo studio ha indagato entrambe le aree attraverso due approcci complementari: la relazione tra le attività agricole e l’ambiente – con l’applicazione del DPSIR (Driving forces, Pressures, States, Impacts, Responses; Trisorio, 2004) – e il sistema relazionale degli operatori dei comprensori attraverso la SNA (Social Network Analysis). Si sono pertanto indagati gli aspetti relazionali del sistema produttivo del vino Alcamo DOC e del…